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Mobile Technologies to Fast Track Financial Transactions for the Unbanked in Asia

Posted on 14 May 2013 by Africa Business

4th Annual Summit on Mobile Payments & Banking Greater Mekong/ Emerging Markets will be taking place in Phnom Penh, Cambodia from 12-13 June 2013.

Singapore, Singapore –(PR.com)– 1. Mobile technology is fast becoming the first choice for many consumers to access financial services especially among the economies of the unbanked population. At the 4th Annual Summit on Mobile Payments & Banking Greater Mekong/ Emerging Markets which will be taking place in Phnom Penh in Cambodia on 12 – 13 June 2013, key industry stakeholders from the financial institutions, mobile operators and solution providers will congregate to discuss the latest developments in mobile payments in the growing affluent economies of South East Asia, South Asia, East Asia, Central Asia, Eurasia, Middle East and Oceania.

2. This year summit’s will have a special focus on emerging economies of Fiji, Indonesia, Philippines, Sri Lanka, Cambodia, Vietnam, Laos and Myanmar. Key issues include an assessment of the growing opportunities in the region, success stories on how to design, establish and operationalize mobile payments solutions, evaluation of the various technology and challenges, discussion on IT strategies to drive revenue opportunities, cost efficiencies and the future transformation of the customer retail banking experience.

3. Companies expected to speak at the summit include: National Bank of Cambodia, Department of Finance, (Philippines), VeriFone, Rural Bankers Association of the Philippines, Quezon Capital Rural Bank, Hattha Kaksekar, ACLEDA Bank Plc, Viettel Telecom, Globe Telecom Inc / G-Xchange Inc, BICS Asia, Maybank, Chunghwa Telecom, Western Union, Standard Chartered Bank, Alpha Payments Cloud, Bank Mandiri, Etisalat, ControlCase, EPIC Lanka Group, Ayeryarwady Bank, Vodafone, FINTEL Fiji, Bank of the Lao PDR, Bank of Ayudhya and more.

4. EPIC Lanka Group, a world class software solutions provider in its core technology areas of Secure Electronic Payments and Information Systems Security is the summit’s Associate Sponsor.

5. Exhibitors at the summit include SecureMetric, the fastest growing digital security technology company and ControlCase, a United States based company with headquarters in McLean, Virginia and PCI center of excellence in Mumbai, India.

6. The CEO of the conference organizing company, Magenta Global Pte Ltd, Singapore, Ms Maggie Tan, said: “A new report from Juniper Research finds that over 1 billion phone users will have made use of their mobile devices for banking purposes by the end of 2017, compared to just over 590 million this year. The emerging economies in this region are likely to see a huge increase in mobile subscribers who are mostly unbanked. Banks must implement at least one mobile banking offering either via messaging, mobile browser or an- app based service. Some banks are already doing so with larger banks deploying two or more of these technologies. This Summit has been specially convened to take the industry forward.” She invites all telco operators, financial institutions and technology service providers to join this Summit and contribute to the greater development of the banking and financial services sector in this region.

7. The event will be held at the NagaWorld Hotel.

Notes for Editor

About Magenta Global – Organizer

Magenta Global Pte Ltd is a premier independent business media company that provides pragmatic and relevant information to government & business executives and professionals worldwide. The organization provides the opportunity to share thought-provoking insights, exchange ideas on the latest industry trends and technological developments with thought leaders and business peers. With a strong focus in emerging economies especially in Africa, Middle East & Central Asia, Magenta Global works in partnership with both the public and private sectors.

About EPIC Lanka Group – Associate Sponsor

Established in 1998, Epic is a trendsetter and renowned for innovative software solutions in the region. The company has successfully implemented pioneering mobile banking solutions in Sri Lanka, Malaysia and several other countries winning an unprecedented number of national and international accolades in the recent past including APICTA Gold Award for Asia pacific’s best banking solution. Time and again Epic has proved their technological dominance, product supremacy and entrepreneurial excellence at Asia Pacific level.

About SecureMetric – Exhibitor

SecureMetric is one of the fastest growing digital security technology company. Our products and solutions have been successfully shipped and implemented in more than 35 countries worldwide. As a multinational company, SecureMetric’s technical team consist of top security experts from China, Indonesia, Malaysia, Middle East, Philippines, Singapore, Vietnam and United Kingdom. Cross region and cross culture exposure has made SecureMetric a company that is always ahead. With our innovative products and services, we are poised to help our customers to be the best in their industry.

About ControlCase – Exhibitor

ControlCase provide solutions that address all aspects of IT-GRCM (Governance, Risk Management and Compliance Management). ControlCase is pioneer and largest provider of Managed Compliance Services and Compliance as a Service and a leading provider of Payment Card Industry related compliance services globally.
Magenta Global
Merilynn Choo
65 6391 2549
Contact

http://www.magenta-global.com.sg/GreaterMekongMobilePayments2013/

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“SA education in 2013: ‘e’ will be big!”

Posted on 13 April 2013 by Africa Business

There is a general lack of understanding about the merits, as well as the pedagogic use of technology in education, and while South Africa has an advocacy programme, there is still a lot more work to be done in this area. Kobus van Wyk of Mustek shares some e-learning best practices for this year.  Kobus is a longstanding contributor to African Education Week and a member of the conference committee.  He will join the E-learning in action panel at African Education Week.

1)  What does the year ahead look like for technology in the South African education sector?
Exciting! The National Department of Basic Education (DBE) is putting large emphasis on the use of technology in education, or e-education as they call it. In its document, Action Plan to 2014, chapter 7 is entitled “The importance of e-education,” with some ambitious goals set for 2013 and 2014. This adds impetus to the implementation of e-learning initiatives in the different provinces.

2)    What role do you specifically see e-Learning playing in this space?
Although e-Learning is already happening in isolated schools, it still has to get going at a much broader level.  e-Learning can make a huge contribution towards alleviating the bad state of education in South Africa. For more detailed insights about this, see this blog post: How to fix South Africa’s education.

3)    What do you see as the most exciting opportunities in the education space at present?
The worse the situation, the greater the opportunities! Extremely low literacy and numeracy rates, poor matric results, too few maths and science passes… e-Learning can play a significant role in resolving (or at least massively improving) all of these problems. Mustek is an experienced partner to schools in this space, and it is our mission to work together with government and other organisations and institutions to provide the technologies required to make e-Learning happen in schools.

During 2012 it became very apparent that the use of tablets and mobile devices will play an increasingly important role in education in the future. Mustek engaged in considerable research into the merits of these particular devices, and specifically how these tools can best be used in the classroom. We know that tablets are taking the education world by storm outside of South Africa (and Africa), but locally there is still some work to be done to extol the value of tablets and how they can improve teaching and learning. We look forward to maximising this opportunity in 2013!

4)    What are the key hurdles/ challenges facing this market?
The greatest barrier to e-Learning is a lack of understanding on the part of the decision-makers in education departments, about the role technology can play in education. In 2013, Mustek will continue to focus on its advocacy programs to inform, educate and influence stakeholders to buy into related concepts. Mustek will also be assisting education departments with the establishment of implementation plans.
Another challenge is the ever-changing nature of technology. Yesterday, we used laptops, today it’s tablets – tomorrow will bring a new platform of technology. One could be distracted by focusing too much on specific technologies. I believe it is imperative to begin with assessing the educational needs, and then determining which technology would best support them from there.

5)    How do you see South Africa performing in this sector in relation to the broader African and global context?
South Africa is lagging behind the global community (and is not even a leader in Africa) in the field of e-education/ e-Learning. A lot of work needs to be done in order to catch up. Of course, this makes the opportunities so much greater too which is hugely positive.

6)    What are your top tips/ pieces of advice to educators in SA as we begin this New Year?
Educators, get your hands on a device – today! Experience it first hand, familiarise yourself with it, and when you get stuck, ask a learner to help you!

7)  What will be your specific message this year at African Education Week?
Whereas general agreement exists that technology must play a more significant role in education, many barriers to its universal implementation in classrooms exist.  My message will be that we must first of all acknowledge what those barriers are, and then work together (private and public sectors) to remove them.  The good news is that none of those barriers is insurmountable!

8)  What are you most looking forward to at this event?
As always, the thing I look forward to most is to meet with colleagues – speakers, exhibitors, attendees – to learn what progress has been made in the use of technology in education over the past year.

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E-learning and technology in the classroom in focus at African Education Week in June

Posted on 13 April 2013 by Africa Business

“It is very difficult to think of any learning that is not E-enabled.”

Are mobile devices revolutionary or disruptive in a classroom setting?  Should IT and social media be used to develop professional learning networks?  And can twitter, Facebook and MixIT enhance teaching and learning in the classroom?  These are some of the compelling questions that will be discussed during the Education Technology Indaba at the annual African Education Week from 19-22 June at the Sandton Convention Centre.

The African Education Week Convention and Learning Expo is the meeting and trading platform for everyone who is passionate about improving the standard of education in Africa.  Now in its 7th year, it remains the continent’s leading educational resources and training event, attracting more education professionals than any other event.

“E” will be big!
“’E’ will be big this year in South African education!” says well-known educational technology expert and head of e-Learning at Mustek, Kobus van Wyk.  “Although e-Learning is already happening in isolated schools, it still has to get going at a much broader level.  e-Learning can make a huge contribution towards alleviating the bad state of education in South Africa.”

He continues:  “the National Department of Basic Education (DBE) is putting large emphasis on the use of technology in education, or e-education as they call it. In its document, “Action Plan to 2014”, chapter 7 is entitled “The importance of e-education,” with some ambitious goals set for 2013 and 2014. This adds impetus to the implementation of e-learning initiatives in the different provinces.”

From tablets to phablets
According to Kobus van Wyk, who is a regular speaker at African Education Week, it became very apparent during 2012 “that the use of tablets and mobile devices will play an increasingly important role in education in the future.”  He encourages teachers to embrace technology:  “Educators, get your hands on a device – today!  Experience it first hand, familiarise yourself with it, and when you get stuck, ask a learner to help you!”

“It’s not just tablets that are the way forward, it is the concept of ‘bring your own device (BYOD)’ says one of this year’s keynote speakers at African Education Week, Prof Johannes Cronje, Dean Informatics and Design at the Cape Peninsula University of Technology.

He explains:  “tablets are getting cheaper and cheaper, and more and more versatile.  Of course it’s not just tablets but the combination of tablets and phones, “Phablets”, that are set to revolutionise things.  We are progressively finding that our technology has to be portable.  We are moving to a multi-screen universe, with the screens being very intelligent, and even knowing where they are and who is using them.  This ability of machines to learn our behaviour and our needs will mean that we have to explore new ways of learning and thinking about technology.”

Prof Cronje believes the term E-learning will disappear in favour of an older term, “learning”.  He says:  “since electronic books have started outselling printed books, and since Facebook exchanges are outperforming email, it is very difficult to think of any learning that is not E-enabled.”

Today’s learners tech-savvy
“Today learners are becoming very tech-savvy and engage with one another through technology as a primary means of communication” says Paulo Ferreira, Head of Enterprise Mobility at Samsung South Africa.  “As such”, he continues, “ensuring education takes place within this environment means that learners will naturally engage more actively within the education space – learning more and increasing their knowledge around technology at the same time.”

Samsung started off by offering the African continent our Solar Powered Internet Schools (SPIS),” says Paulo, “a world-first; the exclusively solar-powered, mobile and completely independent classroom is geared at increasing accessibility to education and connectivity across Africa.  It is designed particularly for use in remote rural areas with limited or no access to electricity.  Each Solar Powered Internet School is built in a 12 metre long shipping container, making them easily transportable via truck to remote areas.”

Paulo Ferreira says “the success of this Samsung solution is evident through the one that has been stationed at Phomolong Secondary School in Tembisa for approximately 9 months.  Over this time, the matric pass rate increased from 89% the previous year to 97% at the end of 2012 – an increase of 8%.”  Samsung is a gold sponsor at this year’s African Education Week.

More programme highlights in the Education Technology Indaba at African Education Week will include:

· Panel discussion:  A futuristic view of education

Kobus van Wyk, Head of e-Learning, Mustek

Phil Minisi, Director for Curriculum Innovation, Department of Basic Education, South Africa

· Panel discussion: The challenge of change: Is social media disruptive in education?

Adele Botha, Senior Research Scientist, CSIR Meraka Institute, South Africa

Maggie Verster, Senior Consultant, ICT4Champions, South Africa

Jaye Richards Hills, Digital Evangelist, Educator and Innovator, ICT in Education Excellence Group Member at The Scottish Government, United Kingdom

Paul Colditz, CEO, Federation of Governing Bodies of SA Schools (Fedsas)

· Panel discussion:  E-learning in action

Dr Johan Jacobs, Deputy Director: Facility of Learning & ICT Support, UNISA Campus Cape Town, South Africa

Brett Simpson, Managing Director, Breadbin, South Africa

Overcoming the barriers to e-learning and distance education: An African perspective Kobus van Wyk, Head of e-Learning, Mustek

Prof Johannes Cronjé, Dean, Informatics and Design, Cape Peninsula University of Technology, South Africa

Elizabeth Thobejane, CEO, Gauteng City Region Academy,Gauteng Education, South Africa

Event dates:
Wednesday, 19 June 2013: Pre-conference workshops
Thursday, 20 June 2013:  Opening keynote session, Learning Expo opens
Friday, 21 June 2013: Conference sessions, Learning Expo open
Saturday, 22 June 2013: Learning Expo open, Post conference workshops

Location: Sandton Convention Centre, South Africa
Websites: www.educationweek.co.za ; www.careerindaba.co.za

Contact:
Communications manager:  Annemarie Roodbol
Telephone:  +27 21 700 3558
mobile:  +27 82 562 7844
Email:  annemarie.roodbol@clarionevents.com

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Regional Manager Gulf, Google: “Mobile search is becoming increasingly crucial”

Posted on 29 March 2013 by Africa Business

Mohamad Mourad, Regional Manager Gulf, Google is delivering a keynote of the opening day of the Broadband MEA conference, taking place on the 19th-20th March 2013 at the JW Marriott Marquis Hotel, Dubai, UAE. Ahead of the show we speak to him about his role and what opportunities he sees for Google in the region.

What excites you most in your role as Regional Manager Gulf, Google?

For me, Google is all about doing cool things that matter, about thinking big, then thinking bigger. We are lucky in the Gulf to get to work with some of the most powerful brands and teams. I am always inspired by the people I meet with – from entrepreneurs and developers to content creators and everyday users.

How important is online video for the Middle East region?

The Middle East region is a global leader on YouTube with 285 million views a day, putting the region in the second place globally behind the U.S. and ahead of Brazil. In addition to that, more than two hours of content are uploaded onto the platform every single minute.

Naturally, much of the content coming in from and being consumed by the Middle East is in Arabic, which is why providing locally relevant content was a priority. We developed local domains in eight countries: Algeria, Egypt, Jordan, Morocco, Saudi, Tunisia, United Arab Emirates, and Yemen. By localising the YouTube experience, we made it easier for people to find popular videos in their country along with those that are rising in popularity which were locally relevant to their language and interests.

In the Middle East alone, YouTube playbacks grew by more than 28 per cent between October 2011 and October 2012; demonstrating the impact that video content has in the region and how important it is to make it accessible.

Saudi Arabia also leads the world in the number of daily video views conducted on mobile devices with mobile views making up 25 per cent of total YouTube views around the world. In fact, YouTube traffic through mobile devices has more than tripled since 2011.

The internet was lauded for the effect it had in supporting the Arab spring over the last two years. However, in the face of censorship from governments, can technology continue to have the same impact?

Free expression is a core Google value and critical to our mission to organise the world’s information and make it universally accessible and useful. At Google we have a bias in favour of people’s right to free expression in everything we do. We are driven by a belief that more information generally means more choice, more freedom and ultimately more power for the individual. But we also recognise that freedom of expression can’t be — and shouldn’t be — without some limits. The difficulty is in deciding where those boundaries are drawn. For a company like Google, with services in more than 100 countries – all with different national laws and cultural norms – it’s a challenge we face many times every day.

For all our various products, services and platforms, we work hard to create a community which everyone can enjoy and can enable people to express different opinions. This can be a challenge because what is OK in one country can be offensive elsewhere.

It is important to note that Google is not, and should not become, the arbiter of what does and does not appear on the web.

How important is the creation of local content for the Middle East region?

Local content creation is on the top of our priorities in the MENA region. Creating a web that is relevant to the average Arabic speaking internet user is vital, particularly when you consider that the total Arabic content on the web represents just three per cent of the total digital content online— while Arabic speakers make up more than five per cent of the global population. We have launched initiatives aimed at just that, with last year’s “Arabic Web Days” – a month long series of online and offline events dedicated to boosting the amount of Arabic content on the web, in collaboration with several international, regional and local partners.

With video being a huge star in MENA, eight different countries in the region have their own local YouTube domain where locally relevant content, including top videos and top channels for each country can be viewed.

Numerous businesses and other entities have channels that act as a tool for education and news. In the UAE, important figures such as Sheikh Mohammed Bin Rashed Al Maktoum communicate via video about their initiatives. Competitions such as YouTube’s Your Film Festival enable talented directors from the region to submit their short films for voting and a chance to develop them into a feature-length movie. Media entities such as The Dubai Press Club upload videos of important discussions that highlight current issues in the media, which help garner awareness for local issues, and much more.

As the world goes mobile, what opportunities do the wide-scale global LTE rollouts offer for the Google?

2012 was a great year for mobile search. As consumers continued to turn to their mobile devices, we also saw marketers embrace mobile in a big way. Marketers have moved beyond asking why they should be on mobile, and are now talking about how they can maximize their mobile efforts. We fully expect that this will continue in 2013, and that mobile search will continue to play a key role in every advertiser’s marketing mix.

We live in a multi-screen world now where people are constantly connected, moving back and forth between different devices throughout the day. Search plays a key role in helping people pick up where they left off between devices, with 63 per cent searching again on the second device when they continue an online activity. As this cross-device behaviour continues to grow, there’s also an important opportunity for marketers to reach customers on search as a way of bridging experiences across devices, particularly on mobile.

Because the mobile device arena has evolved so much, even within the last year, we expect that in 2013 we’ll continue to see devices change and proliferate at breakneck speed. The lines between devices are quickly blurring, particularly between laptops and tablets with the introduction of hybrids like ultrabooks and convertible tablets. In the near future, we think we’ll see all devices have capabilities like touchscreens and GPS, with lines between device form factors continuing to blur. As that happens, mobile search will need to get smarter to better understand user context beyond devices – such as whether someone on the go is looking for a nearby restaurant for lunch – so that we can deliver the best, most relevant ads. We think the industry will make big strides in the next few years to better understand user context based on signals such as location and time of day so that we can help advertisers reach the right person with the right message.

What’s your prediction for the most exciting development of 2013?

Mobile, mobile, mobile! For those marketers who have yet to fully dive into mobile, I would say that it’s not too late. Mobile search is becoming increasingly crucial to the way your customers interact with you, so the first thing I’d recommend is that marketers make sure they’re present on mobile search and provide customers with a good mobile experience with things like click-to-call and mobile-optimised websites. We also see the trend of watching video on mobile growing exponentially – so it’s important that desktop or laptop video experiences are adapted or created on mobile.

What piece of tech could you not leave the house without?

That has to be my Nexus phone of course!

Source: http://mea.broadbandworldforum.com/regional-manager-gulf-google/

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SA: Education group, CTI, advances learning

Posted on 05 March 2013 by Thandisizwe Mgudlwa

CTI is the first to offer free tablet computers for study – the group says.

The groups also attests that this is the Digital learning revolution for CTI degree students.

CTI is one of South Africa’s leading private higher education institutions with students studying across 12 campuses, and awards degrees and diplomas to a growing market of full-time and part-time students in such subjects as business, information technology, law, psychology and counselling, graphic design and creative arts. The CTI group since 2006 has included partner Midrand Graduate Institute (MGI).

According to CTI, in a move that will revolutionize the way they study [students], CTI Education Group will become the first higher education institution in South Africa to offer its students tablet computers loaded with prescribed textbooks, at no extra cost.

Over two thousand students who will start their degree studies at CTI in January will receive the new ten-inch touch-screen Samsung Galaxy Note tablets, loaded with up to eight prescribed textbooks’ of course material, a note added.

The tablets will be supplied to first-year students commencing their Bachelor of Commerce and BSc in Computing Systems degrees at CTI’s twelve campuses across South Africa.

Darren Fox, chief executive of CTI Education Group, comments: “To succeed in their future careers, young South Africans will need to be IT-literate and fully fluent with the latest technology. We want to make our students’ learning experience as close as possible to the world of work they will be entering, and we’re very pleased to partner with Samsung, one of the world’s leading technology companies, to do that.”

A study conducted earlier this year by the Pearson Foundation of college students in the United States revealed that students believe tablets and other mobile devices will transform learning, with tablet ownership among college students having tripled in the last year.

The survey reveals that more students are reading digital books, and that a majority (63%) of college students believe that tablets will effectively replace textbooks within the next five years.

The Samsung Galaxy Tab is the third most popular tablet among the students surveyed in the Pearson Foundation study.

Nearly all the students surveyed believed these devices are valuable for educational purposes, and around half of them say that they would be more likely to read textbooks on a tablet because of access to embedded interactive materials, access to social networks to share notes or ask questions, and access to instructors’ comments in the reading material.

CTI Education Group’s Fox added: “Our partnership with Samsung makes us the first higher education institution in South Africa to offer our students tablet computers loaded with all of their prescribed textbooks at no extra cost beyond their normal course fees.

“By putting cutting-edge technology into their hands while they study with us, we believe we can give our students the best possible education for the modern world and the industries in which they will work. CTI focuses on equipping our students with the skills and drive that they’ll need to find fulfilling careers and add value to the South African economy. That is why our graduates tend to find employment more quickly than most.”

Sibongile Malebane is studying for her Bachelor of Commerce at CTI’s Pretoria campus and took part in a pilot programme by CTI on tablet usage this year. She said: “The Samsung tablet has changed my view on electronic media. I used it in lectures and it has made it easier for me to have all my study guides in it.”

Allaster Le Goabe, studying the same course, said: “The tablet is fun to use. The applications available with the study guides make studying and making notes a whole lot easier.”

CTI students will access their textbooks through advanced e-text software, allowing them to read their textbooks on-screen. Course lecturers will be able to make notes and update texts throughout the academic year. These will automatically update to students’ tablet devices.

Students will be offered training in how to use their tablets, and will have access to additional loan tablets and e-learning support when they are on campus. Students will also be able to use their tablets to access Wi-Fi at all of CTI’s campuses, at no additional expense.

CTI has also secured insurance and warranties for all the tablets and will pay for this on behalf of the students.

CTI is part of Pearson, the world’s largest education company, a pioneer in the use of digital and mobile technologies to enhance learning.

Mark Cunnington, Managing Director for Higher Education at Pearson South Africa, said: “We are constantly seeking ways to use technology to give people access to a better education all over the world. Millions of students from the United States, Europe, Asia and now across Africa use Pearson’s digital learning tools to enhance their learning every day.
Thanks to this partnership, CTI students will now be part of the digital learning revolution which has the power to transform learning outcomes in South Africa.”

In 2010, CTI became a part of Pearson, the world’s leading learning company. Pearson has over 100 years’ heritage in educational publishing and assessment, and works in more than seventy countries offering products and services that help people make progress in their lives through learning.
In South Africa, Pearson also publishes for schools and colleges under the Heinemann and Maskew Miller Longman imprints.

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Mobile 3D Market Growth Driven by 3D-Enabled Smart Phones & Tablets

Posted on 15 February 2013 by Africa Business

The report “3D Mobile Market: Global Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2013 – 2018)” segments the industry by mobile devices, device components, applications, and Geographies. Revenue and shipment market is provided for all the segments as well.

DALLAS, Feb., 2013 /PRNewswire-iReach/ — The past decade witnessed a giant leap in the entertainment industry, with 3Dl motion pictures trickling out of cinemas to 3D television screens. New generation 3D mobile phones are next to follow suit, without the need for 3D viewing glasses. With an increasing number of mobile applications and technologies being produced, 3D capture is likely to become as important as 3D viewing in TVs. Mobile phones with 3D cameras and HD video recording capabilities are set to become a rage in the near future.

With investments towering up for 3D content development, market players such as Movidius, Myriad, NVIDIA, Qualcomm, Sharp Corporation and Texas Instruments already foresee a huge potential in the 3D mobile market. This improvised 3D experience on mobile phones is set to revolutionize the multimedia market by broadening the horizons of the entertainment industry.

This report looks at the implementation of 3D in mobile PCs. It analyzes the challenges and opportunities for 3D technology in mobile devices as well as its impact in the marketplace. The report also gives insights on global implementation trends, key market players, future scope, drivers and restraints in the market, along with growth potential across different geographical regions.

Order / Buy your copy of this report @ http://www.reportsnreports.com/Purchase.aspx?name=220083.

The increased proliferation of gaming and video content has finally made 3D a mainstream technology. 3D technology is redefining entertainment, offering users a truly immersive and high-definition (HD) experience. The evolution of 3D technologies such as auto-stereoscopic solutions is driving the penetration of 3D to mobile devices as well. 3D technology has reached every possible entertainment form – from outdoor signage displays to pocket size mobile devices. The new developments such as 3D-enabled mobile applications, dual-lens 3D mobile cameras are also driving the adoption and growth of 3D-enabled mobile devices.

The 3D Mobile Market report also draws special coverage for the insight on country-wise growth potential across different regions. It also includes both revenue and shipment market tables for mobile 3D market. Companies profiled in the report are 3M, Amazon, Amobee, Apple, Cooliris, Eon Reality, Hitachi, HTC, Imagination Technologies, Inmobi, Intel, LG, Masterimage, Microoled, Microvision, Motorola, Movidius, Nokia, NTT Docomo, Nvidia, Qualcomm, Samsung, Sharp, Toshiba and Yuvsoft.

Scope of the Report (http://www.reportsnreports.com/reports/220083-3d-mobile-market-global-advancements-business-models-technology-roadmap-forecasts-analysis-2013-2018-.html)

On the basis of mobile devices:

The market is segmented into: 3D-enabled smart phones, 3D-enabled tablets, 3D-enabled notebooks and other

  • 3D-enabled devices.
  • 3D-enabled smart phones: by OS, and by region
  • 3D-enabled tablets: by OS and by region
  • 3D-enabled notebooks: by region
  • Other 3D-enabled devices: by types and by regions

On the basis of device components:

The market is classified on the basis of device components into two: 3D displays and image sensors.

On the basis of applications:

The market is segmented on the basis of applications such as

  • 3D-mobile gaming,
  • 3D-mobile Advertisements (ADS),
  • 3D-mobile projection,
  • 3D-mobile maps & navigations,
  • 3D-mobile digital content and 3D-mobile device protection.
  • 3D-mobile digital content again segment into: 3D-mobile wallpapers and 3D-mobile animations

On the basis of geographies:

Geography is classified into North America, Europe, Middle East and Africa, Asia-Pacific including Japan (APAC), and Latin America.

Country-wise segmentation includes:

  • North America: United States of America (USA), Canada, Mexico, and Rest of NA
  • Latin America: Brazil and Rest of Latin America
  • Europe: Western Europe and Eastern Europe
  • Middle-East & Africa: Middle-east and Africa
  • Asia-Pacific including Japan: China, Japan, India, Korea, Singapore and Rest of APAC

Stakeholders

  • Mobile Device Manufacturers
  • Application Vendors
  • Silicon Vendors
  • Gaming Company
  • Advertising Company
  • Content Providers

Mobile 3D report will provide market data, market dynamics (drivers, restraints, and opportunities) and key players for 3D in mobile devices. It will also provide market tables for covering the sub-segments and micro-markets. In addition, the report also provides the insight on country-wise growth potential across different regions.

Explore more reports on IT & Telecommunication @ http://www.reportsnreports.com/market-research/information-technology/.
SOURCE ReportsnReports.com

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Does your digital marketing collateral pass the mobile test?

Posted on 06 February 2013 by Africa Business

 

By Chemory Gunko

MD & Creative Director

Dsignhaus (Pty) Ltd

Web: www.dsignhaus.co.za

Chemory Gunko is the managing director and creative director of Dsignhaus, a B2B marketing services agency with in-depth and specialist knowledge in the field of digital marketing. Contact Chemory on chemory@dsignhaus.co.za, visit www.dsignhaus.co.za, follow @dsignhaus on Twitter or join the Facebook page on www.facebook.com/Dsignhaus.

 

 

If you have anything to do with digital marketing, you’ll know the powerful impact mobile devices have had on the media.

 

So how much would it change your views if I told you that a few recent campaigns we’ve rolled out showed that 70% or more of all engagement was through mobile devices? Is your digital collateral geared for that level of mobile engagement?

Resolution, resolution, resolution

 

Probably one of the most important elements of any digital collateral, and for web designers, probably the most difficult to explain, resolution is all about how the document you’ve created adjusts itself to display on the screen the recipient is using.

 

The range of screen resolutions is enormous; in fact once you add mobile into the mix, you’re dealing with screens ranging from a tiny 240-pixel width to those in excess of 2500 pixels.

 

Effectively, this means that everything on the page – from the layout of text, to the visible size of the text, is going to change according to the device you’re viewing it on.

 

So, for example, your perfectly calculated text, that ends exactly in line with the image aligned in the right-hand column of the piece, is no longer going to be perfectly aligned – on a much smaller screen, it could read for effectively 2 pages longer than the bottom of the image you’ve so carefully aligned.

 

In a lot of cases, this doesn’t matter at all, but if the image is integral to explaining the text, and viewers don’t see it in the right place, then your mailer lands up making no sense at all, and gets junked as trash.

Text size

Hand-in-hand with resolution goes text size. Simply put, if it’s a mission to read your mailer or website, because the text size is too small, people will navigate away.

 

A lot of mobile devices do circumvent this by allowing users to set their own typeface and text size, but then we’re firmly in the realm of resolution again –how your document will change according to the amount of space used by the text in it.

 

Have you opened and looked at your digital collateral on a range of different mobile devices?  Do you know what they look like and how they behave? Most importantly – are you happy with the results?

Electronic mailers can and should scale

Email design is a totally different monster to web design, and accordingly is subject to different rules and coding protocols.

 

In fact, the sad truth is that emailer coding is stuck somewhere firmly around the turn of the previous century, and doesn’t look likely to move anytime soon.

 

This, however, does not mean that your emailer cannot scale and adjust itself to the resolution of the device it’s being viewed on. A well-coded emailer can – and should – scale to fit the width of your mobile device – and this means images too.

 

The rules governing this kind of scaling and adjustment aren’t complicated, and a well-designed emailer will not need a separate mobile or text-only version. In fact, your text-only version should really be your mailer without any of its images.

Mobi-sites

Speaking of mobile versions… do you know what is showing on your mobile site?

 

When you build a mobi-template into a website, only certain elements of the site will appear in the mobile version.

 

Newer, more responsive designs are likely to show everything that appears on your website, but this will apply only to sites that have been built recently.

 

Have you opened and checked your mobi-site? Do you know which elements of your site are displaying on the mobi-version? Do these elements together tell a complete story and represent you in a way that you feel proud of?

 

The days of separate mobile sites, with duplication of creation and changes, are well over.

 

Your site should comfortably be able to be viewed on mobile or desktop devices without an issue, and without the need to develop an entire extra site.

 

 

 

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Exclusive interview with Michael Canfield, Founder & Chairman JITLA inc

Posted on 04 February 2013 by Thandisizwe Mgudlwa

Michael Canfield is the inventor of the JITLA technology, visionary and inspiration behind JITLA. He is the original founder and author of the book, JITLA, The Promise Fulfilled. He served in the United States Air Force for 4 years and was awarded a Bronze Star for Valor during the occupation in Vietnam. He received his law degree from La Salle University in 1971.

 

HERE HE ANSWERS QUESTIONS FROM AFRICABUSINESS.COM ON HIS BUSINESS.

1. What is the JITLA technology and JITLA.com business all about?

The idea was first conceived in 2003 and in 2007 refined into a patentable plan and submitted to Todd Nissle a patent attorney in Phoenix Arizona for review and comment.

2. When did you start the business and Why?

Mr. Nissle concluded it was patentable and economic.  At that time patent applications were submitted at Mr. Nissles expense as he believed JITLA was the way of the future.

3. What has been happening up until now?

At the same time the inventor published a book on the subject and went on to partner with two Russians to program JITLA into a online business application. Today JITLA fits perfectly into the main stream advertising mix.

4. What is going to happen next?

The partners are seeking financing in the amount of $ five million dollars to compete the programming and defray advertising and marketing startup cost to reach the following membership forecast.

5. What challenges have you encountered along the way?

JILTA provides a unique solution to advertising that today is more evident then when first discovered and presented for investor funding.

6. What are the success stories and achievements to date?

Due to the high cost of programming at that time the partners chose a course of seeking outside investors to assist in funding the cost of the programming.  JITLA logic proved itself but was in fact ahead of its time.   Investors then did not appreciate the refinements to search that could be very profitable. It is now understood just how profitable JITLA can be.

7. Additional information would be deeply appreciated.

AN INDEPTH OUTLOOK AT THE BUSINESS:

Business Plan
Seeking Funding 5 million dollars JITLA has developed a game changer (a paradigm shift) in the way advertising is done on the Internet and Outernet as business strives for finding real buyers via surfers as they move about inside the net and “Cruise” outside on the wireless waves via smart phones. JITLA is differentiated from the search engine advertising, website advertising and advertising on smart phones. JITLA arranges through its Merchant (customers) to pay qualified surfers to click and go to JITLA customer websites and their brick and mortar locations based on the surfers rated intentions to buy or shop.

JITLA’s methods are in patent pending, its source code is well underway and, “JITLATM” is a fully registered Trademark of JITLA Inc. and “CRUISERTM” is a trade mark of JITLA Inc. http://www.jitla.com JITLA rides transparently while surfing the Internet or cruising the air waves with a smart phone. JITLA customers may direct their ad listings, all controlled in real time from the their desktop control panel, to position themselves on page one of any search engine key word(s) or can be placed inside a competition website(s) next to a competitor’s products and services. In addition, as the surfer cruises within the proximity of a JITLA customer physical location, the ad listings will be awakened.

The JITLA system encourages surfers to reveal their true buying intentions by rating the accuracy of each attempt to buy or shop.

JITLA encourages its customers to strive for honest advertising as each ad claim made through the JITLA system is rated for surfer review prior to the surfer clicking on the ad listing and being directed to the JITLA customer website(s). In effect, JITLA establishes mutual trust before any cost of advertising is expended and before a surfer wastes time responding to false ad claims on search engines.

JITLA provides the same matching service for its large national and international customers by combining exclusive Logo placement at the top of each search page called a “Click-A-LogoTM” to remind brand-conscious surfers that they are present and have meaningful offers on the over side of the Logo.

The technology rides transparently in 4 search modes:

1. The ad listings and Logos will appear on the front page of any
Search engine every time.

2. The ad listings and Logos will appear on the competitions’ website
every time.

3. The ad listings and Logos will appear on the top line of spam free
Email every time.

4. The ad listings and Logos will appear on mobile devices based on
member (cruiser) proximity every time.

THE INTERNET & OUTERNET

The Internet and wireless Outernet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for products for both B2B (Business-to-Business) and B2C (Business-to-Consumer). A decade ago, companies only reached their consumers through trade shows, print advertising and other traditional marketing methods. Today, people start their shopping experience by looking on the Internet and calling up proximity sites for advice on where to go. In order to remain competitive, businesses must have a web presence and real time advice that stands out in some form or another. They must leverage the Internet and Outernet to reach out to customers effectively with targeted messages to accomplish the following:
•  Brand building.
•  Driving traffic to their websites.
•  Driving traffic to their physical location stores.
•  Capturing visitors as leads.
•  Converting leads into customers.
•  Analyzing the activity on their site to optimize online marketing efforts. Particularly for small businesses, this proves to be much more difficult when they don’t have the same marketing budget as their larger competitors.

In order to develop a web presence and attract buyers, a website listing must get near the top of a search engine page ranking. This requires specific expertise in Internet marketing, in which most cases, businesses opt to hire consultants or third-party search engine optimization (SEO) firms.

This process generally takes at least 3 months before effectiveness can be properly measured. Additionally, a substantial marketing budget must be allocated in advance for pay-per-clicks, sponsored listings or banner 2 ads. When a surfer clicks on an ad listing, the search engine gets paid to direct the surfer to the business website. Even then, the entire campaign may not generate any leads, let alone sales.

Additionally, a common pitfall to this method is click fraud.

JITLA IS PARADIGM CHANGING

As JITLA members surf the Internet, customer ads will appear either as a Logo for large organizations on the upper left side of the screen.

Just below the customer Logos are the small customer offerings to pay the  member surfer to look at their product or service. JITLA’s revenues come from Logo clicks and customer offerings that are split ad revenues between JITLA with that surfer, essentially, the merchant is paying the surfer to shop. This ad transaction is absolutely free and clear of any obligation to buy, but will affect that surfer’s buyer quality rating which is seen in real time by the merchant and is indicative of their actual “buy” percentages to plain looks. Also our customers are able to place their ads right next to the ads of any competitor, including inside a competitors website as it is shown on the surfers screen. Surfing direct to major websites is 50% of the surfing habit today. There is no way that click fraud can occur by using JITLA’s patent-pending system. Additionally on the Outernet, the wireless Cruiser is paid by proximity of the customer to stop by the customer’s store or even more specifically a department in the store when they are within a defined radius.

JITLA customers shall be equipped with JITLA’s patent pending Buyer Quality Rating system that gives the customer a real edge in determining how much to pay for each kind of surfer or cruiser, i.e., a shopper or buyer and their intention level. In addition demographics and buying habits (psychographics) are provided to JITLA customers to analyze and take action in real time to maximize their advertising dollars. JITLA customers are the paying merchants in our plan.

STRATEGY
The Company has aligned with several world-renowned experts in various marketing and advertising industries with proven track records and intends to capitalize on their knowledge and experience to assist in the grand opening launch and ongoing business. This team will make all of the necessary preparations to drive millions of people to the Company’s website to take advantage of JITLA membership.

 

Amazon.com: Revelation Book 7 by Michael Canfield

 

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Cost of hardware pales in comparison to cost of downtime: Purchase mobile computers wisely not to lose productivity

Posted on 04 December 2012 by Africa Business

 

by Jerker Hellström,

CEO, Handheld Group

 

Higher productivity, increased labor costs and a strong trends towards true mobility in the work place are all factors that have put the spotlight firmly on ‘total costs of ownership’ for computers and devices. Organizations will have to start spending more on durable and reliable mobile computers rather than looking for bargains, if they want to avoid losing valuable productive time.

 

20 years ago, a laptop could cost the equivalent of a month’s salary for the employee who was supposed to use it. Since then, prices of mobile computers have been slashed. Great news, isn’t it?! Let us just continue to buy the cheapest computers available. They are so cheap to replace!

 

Not so fast. Yes, mobile computers have become much more inexpensive, and much more advanced, in the last decade or two. But there has also been other major changes in the workplace.

 

One such is the trend towards true mobility. Smaller and better devices, better software solutions for mobile work, and increasing availability and affordability of wireless broadband have made people less confined to the traditional office environment. Traditional field workers and many white collar workers now spend much of their time out of the office and on the go. But consumer, or commercial, computers are simply too fragile to withstand mobile work even in moderately tough environments. They might last one year, or two at the most . Rugged computers, on the other hand, are more expensive but they are built for tough environments and can last five years or more. They also have much lower failure rates, simply because they are rugged.

Another strong development has been the steady rise in wages and productivity for e.g. professional field workers. A tablet or a smartphone now costs the equivalent of maybe only a few hours’ salary for an employee. In the old days it was important to get the best possible price for mobile devices. Today it is more important to not lose productivity. A field worker who sits idly for four hours because his or her computer is malfunctioning, has wasted the entire cost of the computer in lost productivity. Also, everything is connected these days – one broken computer can affect the work of many people.

 

It all boils down to the magic of total cost of ownership (TCO). The total cost of ownership includes all direct and indirect costs associated with the purchase of an asset over its entire lifecycle. A TCO analysis includes the total cost of acquisition and the subsequent operating costs. Acquisition costs are quite straightforward: they include the costs for computer hardware and programs, Installation and integration, and migration expenses.

 

Ofter overlooked are the subsequent operating expenses during the lifespan of the computers. They are usually much higher than the purchase costs and include downtime, outage and failure expenses, backup and recovery process, and replacement costs. Downtime is the most serious, and costly, of these expenses.

 

Independent research firm VDC  estimates that mobile workers lose an average of 75 minutes each time their mobile devices fail. In a study focused on rugged computers, VDC has performed TCO computations across four levels of computers, from non-rugged to fully rugged, across a number of common mobile applications. The total cost for each type of computer has been calculated over a five-year lifespan. The results show that using a commercial or non-rugged device will cost you about 65 per cent more per year than using a fully rugged device.

Generally speaking TCO studies show that over a 3-5 year period of use, the more rugged devices will carry a lower total cost of ownership, meaning that over that period they are actually cheaper than the less rugged devices, even though they are usually more expensive to purchase.

 

With the complexity of today’s technology configurations, the cost of deployment and downtime is high if something breaks down. The upfront cost of a piece of mobile technology pales in comparison to the potential cost of downtime and redeployment.  Organizations would be well advised to start increasing the costs for their mobile devices, in the name of productivity.

Jerker Hellström, CEO, Handheld Group

 

Jerker Hellström is a pioneer and industry veteran in the mobile rugged computer industry. In both entrepreneurial and managerial positions, he has 25 years of experience from developing, designing, manufacturing and marketing rugged computers globally.

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Mobile Web Africa 2012 in Johannesburg is ‘just what the doctor ordered’

Posted on 28 November 2012 by Africa Business

By Thandisizwe Mgudlwa

The much anticipated Mobile Web Africa conference which kicked started on Wednesday, November 28 in Johannesburg is further proof that the Africa Mobile Technology revolution is unstoppable.

Opening this ceremony, Vodacom and Praekelt Foundation delivered key addresses at this crucial industry event.

With live Mobile Web broadcast from Johannesburg, South Africa, a full spectrum of 220 attendees from the mobile industry today gathered at The Venue Melrose Arch, Johannesburg for what is the the fourth annual Mobile Web Africa conference.

Organizers confirmed that this event, which has been organized by UK-based All Amber, has been deemed a huge success with involvement from all the major stakeholders in what was a very interactive and output-rich first day.

Gustav Praekelt, Founder of Praekelt Foundation, delivered a critical analysis of the mobile web and apps opportunity in Sub-Saharan Africa.
His standpoint that universal access to information at a zero-cost basis is a basic human right was evidenced through examples of Praekelt Foundation’s recent partnerships with Wikipedia and Vodacom.

Gift Mphefu, Portfolio Manager at Vodacom, shared details of the leading mobile network operators strategic vision and future plans.

Mphefu’s presentation was followed by significant addresses from Prezence Digital, Afrinnovator, the Indigo Trust, and a host of other local and international speakers in a day that revealed a huge amount of information in relation to the potential that exists in the development of the mobile technology sphere and the routes that can be followed to further stimulate growth.

Matthew Dawes, CEO of All Amber, commented, “For a fourth successive year the event has delivered, and the major reason behind that is the subject area.  Stimulating access, products and services on mobile devices opens up a plethora of opportunities across society – it’s vital.  That is what this event has been about since 2009.”

Organizers promised that the second day also promises to be extremely rewarding, with presentations from key industry players including 2go, MXit, biNu and Yookos.

They added that by the close of the conference, attendees will have the opportunity to gain and exchange knowledge surrounding maximising the mobile web and apps opportunity on handheld devices in Africa from the experts who are leading the development.

All Amber produces interactive, discussion-based events specifically aimed at high-level strategists.

Full event details can be found online at www.mobilewebafrica.com

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