Tag Archives: pr

Local knowledge is a value differentiator in the PR world

The recently held BRICS Summit caused waves in the West when Chinese President Xi Jinping encouraged Summit participants to increase trade in their own currencies and to move away from the US Dollar. The USA downplayed this as a non-event. However, with no first-hand knowledge of the political will within the BRICS block, this stance […]

Deskbags can help children gain their educational independence

  by Madelain Roscher   DeskBags – ShopSA (Microsoft Word) According to a recent report by UNESCO, there are as many as 95 million school children who do not have access to a school desk in Africa. In Southern Africa, the statistics are equally alarming, with over 4 million scholars requiring desks.   This is […]

South Africa: AAD2012 offers an extraordinary branding opportunity to local companies

  Africa Aerospace and Defence 2012 (AAD2012) is the largest defence and aviation showcase ever to be held on the African continent, with thousands of people expected to attend the five day exhibition from 19 to 23 September 2012, at the Air Force Base Waterkloof. Exhibition space is already sold out, but there are still […]