Tag Archives: Traditional media

Digital Advertisement vs Traditional Media in Africa

Technological advancement is growing rapidly globally. In Africa, there is a continuous rise in digital spending and development. In West Africa, Nigeria and Ghana are clear examples of how individuals and cooperate agencies are using tech to solve problem. However, there is also a growing lack of efficient digital advertisement. As the population of mobile phone users grow across the continent, there is no such growth of digital advertisement. Majority of advertisement is till channeled through traditional media. In Ghana, the majority of Small and Medium Enterprises are more interested in traditional media as a mode of advertisement though they do not have the financial means to advertise on the platforms of their choice. Tech gurus with solutions to digital marketing are resorting to private clients to sell their services to them. This has contributed largely to the inefficiency of digital advertisement in Africa – there is a lack of institution to sell the services. read more

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