Egypt hosts Glamour Exhibition

The cosmetics and pharmaceutical industries are set to converge in Egypt in October for the 8th edition of the Beauty & Fitness Exhibition, 2014.

The event, which has been dubbed as the meeting point for European companies with the African and Middle East companies, is the first of three exhibitions for the cosmetics industry. The second will be held in Kuwait in January while the third will be held in Sudan in February.

In Egypt, the exhibition will be held on the 25th to the 27th of October at the Cairo international Conference Centre.

Organised by EMP Media, the event is the most desired and awaited beauty exhibition for the cosmetics industry as it brings together leading beauty products, cosmetics and spa brands from leading manufacturers from across the globe.

Several companies from countries like USA, Canada, Brazil, Egypt, Jordan, India, Spain, Turkey, UAE, Italy, Morocco, Algeria, Syria, Lebanon among others have confirmed participation.

The event, which has attracted over 110 exhibitors and is project to attract 15,000 visitors, seeks to develop both business to business and the awareness of the importance and the education about the human beauty.

This is because it will showcase beauty and fitness products and services from industry stakeholders including cosmetics agencies, distributors, manufactures beauty salons, health clubs, spa, consumers among others.

The Beauty & Fitness Exhibition is the only even in North Africa that aims to develop the beauty industry and increasing the awareness of the importance of the human beauty.

More critical, the event is expected to further contribute in the growth of the already flourishing cosmetic sector in the country. Statistics show that expenditure in Egypt’s cosmetic industry has been increasing at an average of 11.4 per cent annually and is anticipated to reach $4.4 billion this year from $2.4 billion in 2009.

The organisers have promised to offer impressive commissions to agents besides offering visitors from African nations with accommodation for one night free of charge, business dinner and transportation to and from the event.

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Doaa Salah

Address: 4 Doctor Hassan Ibrahim Hassan Street, Nasr City, Cairo-Egypt

Tel                   : +202 22704884

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