In 2019, Mauritius witnessed one of the biggest international acts, Major Lazer, to ever perform on the island. This is the story of the people who made it possible, an insider’s view of the challenges faced to put Mauritius on the international music map. The footage captured looks at everything from the conception of the event down to the production of the event as well as unexpected challenges along the way.
Unknowingly, this would be the last blockbuster event before the pandemic.
This is their story. Mauritius was the mission, music was the weapon.
About Adrenaline Factory
Founded in 2015, Adrenaline Factory is a Communications Agency offering 360-degree marketing, branding & communication strategies and implementation services as well as events management services.
A shift was gradually made to focus on cutting-edge event productions, culminating in the production of Major Lazer, one of the largest international musical names.
The Major Lazer event was a resounding success having shattered local and national attendance records for music events as well as online sales records. This colossal event was to be followed up by the local event production of M Pokora, which was on track to have similar attendance and sales numbers before its unfortunate cancellation due to COVID-19.
Post-Covid, through its sister company YOOO, Adrenaline Factory created a fresh concept called RockNation as a solution to increased border controls preventing international acts and an increased need for visibility and experience by local brands. RockNation combined an unexplored music genre, top local talents as well as experiential marketing to create a one-of-a-kind concept that has turned into an annual event. In light of travel restrictions being reduced as well as an increased return to normalcy, Adrenaline Factory is now well on its way to redefining the events industry once again through a series of events with both international headliners as well as local headliners.
Pulp creative
Pulp Creative is a creative media production agency based in Mauritius. The agency works with clients of all sizes ranging from small startups to large companies providing effective photographic, video, brand, and content marketing solutions. Owned by the co-director of the documentary Christopher Lim.
About Ashfaq Allgoo
For the last decade, Ashfaq Allgoo has been an events strategist as well as an expert in aligning media communications that have been successful in creating high-profile events and curating branding projects all over Mauritius.
To spread original initiatives and positive ideas to uplift the Mauritian entertainment industry, Ashfaq has led and produced 40% of Mauritius’ high-end outdoor caliber production shows as an independent events manager as well as through consultancy for third parties.
Peers as well as large brands have acknowledged his expertise and strategic vision for the local entertainment industry.
Highly motivated, enthusiastic, and altruist, Ashfaq is a pure media and communication player and is considered by many as one of the best of his generation.
2015 was a transitional year for Ashfaq, building on top of the foundations of his ongoing career by creating his own 360° communication company namely Adrenaline Factory.
He hosted juggernauts like Major Lazer, Maitre Gims, Aya Nakamura, Showtek, Walshy Fire, Dadju, Kalash, and original high-end festivals like RockNation among others.
In mid-2019 he decided to bring Adrenaline Factory into cutting-edge high-end concerts by producing the most electrifying band of this generation namely Major Lazer which is now considered as the biggest event ever in Mauritius with an attendance of over 18,000 people.
Ashfaq Allgoo is considered the architect of his creations while aligning effective strategies with the company’s mission and vision.
𝗠𝗮𝘂𝗿𝗶𝘁𝗶𝘂𝘀 was the mission, 𝗠𝘂𝘀𝗶𝗰 was the weapon.
Directed by Ashfaq Allgoo / Christopher Lim
Produced by Pulp Creative – Adrenaline Factory
