Tag Archives: social media

The Application of Quantified Creativity in Influencer Marketing

By: Casey Mantle, from 8909 Digital Influencer marketing has become an essential aspect of any brand’s marketing strategy. With more and more consumers relying on social media to make purchasing decisions, partnering with influencers can help brands reach their target audience effectively. However, it’s not enough to simply find an influencer with a large following […]

The rise of fin-fluencers: Gen Z turn to social media for share trading advice

One in five Gen Zers (21%) go to social media for investing advice. Older generations prefer online news and blogs for trading tips. Just 3% of South Africans use a Certified Financial Planner. Commentary from Finder.com’s investment editor Kylie Purcell. Social media is the go-to source for share trading advice among young adults in South […]

Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world

With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more than 1.4 million each day over the past 12 months – equal to 16½ new users every single second[ii]. With more people on social media, this has meant more engagement […]

5 Global Marketing Trends For African Startups To Follow

VC4A

Entrepreneurs across the globe strive to grow their brands into international enterprises. The startups who succeed in expanding beyond their domestic boarders follow the top global marketing trends. As an entrepreneur in Africa, you need to do the same in order to reach consumers in other countries. If you optimize your strategies, you can beat […]

Frost & Sullivan: Need for Increased Functionality Drives EMEA Contact Center Systems Market

Enterprises pushing for tighter integration between various contact center applications   LONDON, Dec. 13, 2012 /PRNewswire/ — Technology upgrades and migration to IP/SIP are key drivers for the contact center systems market in Europe, Middle East and Africa (EMEA). Revenue growth in the analytics segment is robust, followed by the quality monitoring (QM) segment. Despite the presence […]

Would Social Media lead to emotional blandness

  (Cairo, Egypt, 24th of October 2012) Social media penetration in Egypt is a staggering 68.21% from total online population (Facebook focused). People spend more time browsing their friend’s profiles than actually engaging in conversation or meeting with them face to face. As more and more time is spent in browsing the countless statuses updates […]

5ways to boost your social media reach

  By Chemory Gunko 5 ways to boost your social media reach (MS Word) Social Media platforms, when utilised effectively, can return amazing marketing results for minimal effort and costs. What’s more, the traction and reach you gain are not limited to a single campaign, as the fans you win over are expecting to hear […]

LAGbook Founders Set to Launch Online Game Development Company Naija Arts in 2013

  Chidi and Chika Nwaogu, founders of Africa’s largest social networking website LAGbook are set to launch their online game development company Naija Arts as LAGbook hits the 1,000,000 member-mark in 2013. Lagos, Nigeria, October 13, 2012 –(PR.com)– Founders of prominent African social networking website, Ladies And Gentlemen book, popularly known as LAGbook, today announced […]

‘Sh’boom’ heralds launch of major new Standard Bank TV campaign

  Standard Bank has launched the next phase of its brand campaign “Moving Forward” including a major television commercial that captures key moments in world history, demonstrating progress and the positive emotion people feel when they move forward. The campaign, developed by the group’s advertising agency TBWA\Hunt\Lascaris, will flight in South Africa and other African […]

Advertising code now applicable to Facebook

  By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in […]

Never leave customer experience to chance – CEM Africa Summit kicks off next week in the Mother City!

  Never leave customer experience to chance – CEM Africa Summit (Microsoft Word) The anticipated Customer Experience Management Africa Summit will be held in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do […]

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

ARMONK, N.Y., July 16, 2012 /PRNewswire/ — Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM (NYSE: IBM). The IBM Retail Online Index, a cloud-based analysis of the […]

Protect yourself from fraud and stand in line to win an iPad!

  by  Tina-Louise Company:  Compuscan Telephone:  021 888 6127 It is estimated that identity theft costs our economy over R 1 billion each year. Despite the fact that consumers are becoming more vigilant, fraudsters are becoming more cunning. Techniques such as card skimming and phishing are used daily on unsuspecting victims to access their identity […]

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET   Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as […]