While tech continues to revolutionise the property industry and change the way people find their homes – now via social media – the industry also needs to follow social media trends to capitalise on the global shot in the arm that proptech has given it. More and more property practitioners are turning to short-form video […]
Tag Archives: TikTok
One in five Gen Zers (21%) go to social media for investing advice. Older generations prefer online news and blogs for trading tips. Just 3% of South Africans use a Certified Financial Planner. Commentary from Finder.com’s investment editor Kylie Purcell. Social media is the go-to source for share trading advice among young adults in South […]
It’s the world’s number one social media platform, which also means it’s the biggest target for scammers, hackers and shady characters. Carey van Vlaanderen, CEO of ESET South Africa shares a few tips and insights on what to avoid to stay safe. Launched in 2016, TikTok has 6.44 million active users currently in South Africa above the […]
Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that […]