According to the October 2022 Nilson Report, global Point Of Sale (POS) terminal shipments worldwide reached 136 million in 2021, up 4.3% over 2020. Newland Payment Technology Terminals rose to third place behind Worldline/Ingenico and Pax, with 11.235 million shipments to give the brand a 8.26% share of the global POS market.
Closer to home, the Middle East-Africa (MEA) region received 8.9 million POS terminals last year, up 35.7%, growing its market share of global shipments to 6.52% from 5.01%. Newland Payment Technology terminals increased their footprint by one place to become the second-most shipped terminal brand in the region.
POS terminals counted include countertop, multilane, tablet and handheld devices with integrated chip and/or magnetic stripe card readers, unattended devices, terminals that can read QR codes and also accept cards and those that can read a biometric identifier and then facilitate a payment. Also included are PCI DSS approved mPOS chip & PIN devices, approved mPOS chip & signature devices and mPOS devices not connected to a smart mobile device. The Nilson Report, in its 50th year of publication, is the most respected source of news and analysis of the global card and mobile payment industry.
Dashpay, a division of Capital Appreciation, is a supplier of Newland Payment Technology devices across the SADC region. Managing Director Benjamin Powell says the major global focus is on Android devices which have improved functionality and processing capabilities. “The flexibility of the Android operating system offers an ideal opportunity to scale and enable multiple companion apps onto the self-same device in merchants. For this reason, Android devices like Newland Payment Technology’s are currently the darlings of the fintech industry”.
Powell also says that the increase in volumes of POS terminals points to encouraging recovery and growth in the retail sector in the region. “The COVID-19 pandemic exponentially increased uptake in contactless card payments, but also saw many businesses forced to cease operations during and shortly after lockdowns,” he says. “The increase in volumes – and growth in market share for Newland devices – shows that retail growth is back as new merchants come online and existing merchants increase their footprint”.
