Partnership brings Outmax’s AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transparency and measurable results to agencies and brands across the continent.
In April 2026, Perion Network Ltd. announced an exclusive partnership with McSorely Media and joint venture partner Mediamark to launch the Outmax AI-powered advertising platform across African markets. The collaboration aims to expand AI-driven digital advertising and strengthen programmatic advertising capabilities for agencies and brands across the continent.
The agreement expands Perion’s commercial footprint, creates a new recurring revenue channel, while bringing outcome-driven, transparent AI execution to African advertising agencies and brands.
Africa’s programmatic advertising market is approaching a major growth phase. According to ResearchAndMarkets, digital advertising spend across the continent is forecast to reach $6.5 billion by 2029, growing at a CAGR of 15.3% through the end of the decade, nearly double the pace of the previous five years. Despite this momentum, the infrastructure required to convert advertising spend into measurable and optimized outcomes remains underdeveloped.
The combination of accelerating digital investment and underleveraged execution capability represents a significant commercial opportunity for Perion, particularly through AI-driven advertising solutions such as Outmax.
Outmax is an AI-powered advertising agent designed to improve advertiser efficiency and campaign performance by applying algorithmic intelligence to optimize against brand-defined business outcomes rather than standard platform KPIs.
Through McSorely Media and Mediamark’s combined agency footprint across Africa, the partnership delivers a unified advertising solution that combines Outmax’s real-time AI optimization with Perion’s programmatic digital out-of-home capabilities, accelerating market penetration across the continent.
Early deployments in South Africa are already delivering measurable results. A campaign for high-end niche fashion brand Wepner, executed through Mediamark and powered by Outmax, achieved a 96% video completion rate on YouTube, exceeding benchmark performance by six points, alongside a 27% reduction in carbon intensity and a 7.65% engagement rate.
The campaign also generated 3.7 million views on the Wepner Instagram page. The results demonstrated Outmax’s ability to deliver measurable advertising performance and operational efficiency for South African advertisers ahead of a broader African rollout. The campaign also highlighted Outmax’s ability to support both performance and sustainability objectives, strengthening its value proposition for large-scale advertising budgets.
“This partnership gives us a scalable channel into one of the fastest-growing digital advertising markets in the world — and does so through partners with unmatched agency reach across the continent,” said Tal Jacobson, CEO of Perion. “As African advertisers increasingly demand outcome-driven execution, Outmax is built to deliver exactly that.”
Terry Paterson, CEO of McSorely Media, said: “African brands and agencies now have access to Perion One, a platform-agnostic, AI-driven execution layer across programmatic and Digital-out-of-home. Through our joint venture with Mediamark, we’re bringing a more orchestrated and accountable approach to performance in the African market.”
Wayne Bischoff, CEO of Mediamark, added: “Perion’s Outmax introduces a differentiated capability not currently available in Africa. Being first to market through our partnership with McSorely Media gives us a clear competitive advantage – and we intend to move quickly.”
About Perion Network Ltd.
Perion Network Ltd. is an advanced technology company redefining advertising through AI-native infrastructure, delivering real-time media execution across connected TV, digital out-of-home, commerce and retail media, social media, and digital environments. Powered by its proprietary AI engine Outmax, Perion helps brands, agencies, and retailers optimize advertising spend and performance while driving measurable outcomes at scale.https://www.perion.com?utm_source=chatgpt.com
About McSorely Media
McSorely Media is an Africa-focused media company with more than a decade of industry experience. The company combines technology platforms and audience insights to deliver measurable advertising results across African markets.
About Mediamark
Mediamark is one of Africa’s leading digital and audio advertising solutions companies, representing premium media brands and advanced advertising technology solutions. The company connects advertisers with highly engaged audiences through data-driven and outcome-focused advertising environments.
Source: Perion Network Ltd.
