AppsFlyer, the global marketing measurement leader, has released the 2022 edition of its State of eCommerce App Marketing report. Within the report, AppsFlyer outlines key global trends, guiding marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season. Following the past few years of significant e-commerce growth resulting […]
Tag Archives: marketing
Tech
Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world
New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully […]
The X Reasons Why Most Businesses Don’t Succeed in Video Marketing Video marketing has incredible potential. Videos tend to be shorter and more compelling than comparable written content, they introduce information faster and in a more digestible way, and if harnessed properly, they can lead to a massive increase in your return on investment. Still, […]
Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore Cloud, has announced that it has been named, Customers’ Choice in Gartner Peer Insights “Voice of the Customer” 2021 reports for Multichannel Marketing Hub & Email Marketing. According to the […]
Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released in October. Commissioned […]
Marketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality. Stringent laws and regulations, not to mention lengthy approval processes, can seem like too many obstacles in the way of highly effective creative communication campaigns. “Marketing […]
The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher standards. According to Reynhardt Uys, Chief Experience Officer, Immersion Group, a global team of experience design expert, an organisation’s success in delivering a customer-centric experience across every business channel is […]
Leading Customer Experience Platform for Africa to Integrate Intelligent Messaging and Payments Platform Across its Product Suite Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] known for its innovative Janja platform, that enables borderless banking and payments across apps and […]
UK- based consultancy, Ryan Strategy Advisory, today unveiled a whitepaper prepared for Bahrain-based business process outsourcing company, Silah Gulf, presenting the role of the Kingdom in driving growth of global BPOs. Titled, ‘Leveraging Bahrain for Customer Experience Excellence,’ the whitepaper highlights the strengths of Bahrain as a regional player with strong links to GCC countries and the […]
Fintech, Tech
2021 will demand continued user experience and change management focus according to e4
A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the Covid-19 pandemic wreaked industry-wide havoc, the headwinds of which will continue to blow for years to come, leaving businesses in an almost permanent state of evolution and change. “Despite the […]
By Head of Marketing at Canon South Africa, Jimmy De Waal Despite 46% of marketing budgets being dedicated to digital media, nearly 50% of brands are using print frequently in their campaigns[1]. With digital fatigue amongst consumers continuing to grow in light of recent global events, now is the time for print to step into the […]
Celebrity influencer marketing is nothing new for big name brands: who could forget Cell-C’s adverts featuring Trevor Noah; or Tendai ‘The Beast’ Mtawarira shaving with a BIC razor; and more recently, Bouwer Bosch ‘skoffeling’ for King Price. “Having the famous and influential as ambassadors of your brand is a great way to build exposure, especially […]
Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite […]
While South Africa’s economy took a series of blows over the last year, business owners remain confident that things will slowly start to stabilise in 2021. This was reaffirmed with South Africa’s SACCI business confidence index rising to 93.4 in November of 2020 from 92 in October, above pre-pandemic levels. According to Trevor Gosling, Co-founder […]
NEW YORK, Dec. 13, 2012 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue: African Medical Device Market: Facts and Figures 2012 Why look at Africa? With a population of over a billion people, Africa represents a vast potential market. The political and economic picture is improving in many […]
SHANGHAI, Dec. 12, 2012 /PRNewswire-FirstCall/ — JinkoSolar Holding Co., Ltd. (“JinkoSolar” or the “Company”) (NYSE: JKS), a leading global solar power product manufacturer, today announced that it has signed a contract with fix price to supply WBHO-Building Energy (Pty) Ltd. (“WBHO-BE”) with 81 MW of photovoltaic (PV) modules for the solar PV park project in Gamagara […]
By Thandisizwe Mgudlwa Bharti Airtel says its customers in Africa will now get Free incoming calls while roaming on its South Asia Network. This is the worlds’ first intercontinental roaming facility offering free incoming calls leverages Airtel’s network reach in India, Sri Lanka and Bangladesh To benefit African businessmen, tourists and students traveling to the […]
MITSUMI IT Distribution has concluded its GITEX debut successfully which run from October 14 – 18, 2012 at Dubai World Trade Centre. GITEX is the ICT business gateway to the Middle East, Africa and South Asia (MEASA) region. This year, for the very first time, MITSUMI has exhibited its world-class product portfolio from renowned global […]
Agri2012 – AfriCare (Microsoft Word) Leading American NGO spotlights small-scale farming for a result-driven future for Africa’s Agri-Food sector. “Across Africa it is the small entrepreneurs and businesses that drive community livelihoods and national economic development. Yet without adequate financing or access to buyers, producers associations are not able to sell their products to increase […]
FTS’ Leap™ Billing Supports Zimbabwean Operator’s Fixed, Mobile and Broadband Services AfricaCom 2012 | Cape Town, South Africa | Booth E13 | November 14, 2012: FTS, a global provider of billing, customer care and policy control solutions for communications and content service providers, today announced that Zimbabwe’s TelOne has successfully implemented its Leap Billing software, […]
Minister Costello leads Enterprise Ireland trade mission to South Africa Over 3000 students will undertake digital marketing training in South Africa next year as Irish organisation, the Digital Marketing Institute, today announces a new partnership with South African Education Institute, Vega School of Brand Leadership. The Digital Marketing Institute forecasts that the South Africa market […]
12 November 2012 Midrand, Johannesburg, South Africa. Richard Came, the technology entrepreneur who has been active in the South African and international market since the 1980′s and the Ministry of Communication will address the MEF’s (Metro Ethernet Forum) Ethernet Business Services Seminar on Monday the19th November at the Axiz Workgroup Auditorium in Midrand. “Carrier Ethernet […]