The continent represents a largely untapped white space, restricted by energy poverty and a lack of infrastructure
Author: Africa Business
3 strategies to maximise your Return On Ad Spend this retail season
Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.
7 Myths You Should Know About Business Insurance
The content unpacks 7 myths to know about business insurance, as well as unpacking each myth with accurate info.
Visa Dollar Card is Available to Every African Resident
The financial service PSTNET issues Visa virtual cards without limits on top-ups, spending, or the number of cards.
Risk mitigation and protection: cyber-resilience and cyber-insurance
The piece explores the importance of cyber-resilience, cyber-insurance, and cyber-warranty in protecting organisations from cyber threats.
How to simplify customer interactions for happier, more loyal customers
Simplifying customer interactions can lead to happier, more loyal customers. There is more choice than ever before, meaning customers are not forced to endure a customer experience (CX) that is characterised by clutter or unnecessary friction.
Misaligned Reporting in African Tech Risks Future Funding, New Report Reveals
Wimbart, an award-winning PR agency specialising in business and technology sectors across Africa, has released its second annual report titled “Startup Performance Reporting in Africa: Aligning Startup and Investor Expectations.”
Mid-Year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers
NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries.
Nigeria’s Falcon Aero Eyes Global Business Aviation Market, Showcases at Investing in Africa Conference
Nigerian Business Aviation firm, Falcon Aerospace, is poised for a rapid expansion into the global market. One of the latest indications of this is the young company’s participation in the upcoming Investing in Africa Conference (AFSIC), taking place in London from 7th to 9th October, 2024.