Category Archives: Business

Business

Hospitality And Tourism Sectors Most Optimistic In The Latest Kepsa Ceo Confidence Index

The Kenya Private Sector Alliance (KEPSA) introduced the CEOs Business Confidence Index Report 2022 showing that most business executives expect a stable economy after elections, to support higher industry business growth.

With the current CEOs Business Confidence Index standing at

RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates

Upstream presents the power of RCS to boost multi-channel marketing campaigns at MEF RCS World and latest whitepaper ‘Unlocking multi-channel marketing with RCS

Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services …

Smart minds look to smart solutions at Africa’s only dedicated Smart Cities Summit

Big industry players join forces to tackle urban decarbonization challenge  

The world’s population is on a fast-track from rural to city living. With around 55% already residing in urban areas, this figure is expected to rise to 70% by mid-century. …

Africa-focused Banking & Finance team from Baker McKenzie advised on one of Global Trade Review’s Best Deals 2022

Baker McKenzie’s Africa-focused Banking & Finance team advised on one of Global Trade Review’s (GTR) Best Deals 2022 . The team advised Aspen Pharmacare Holdings Limited and certain of its subsidiaries (Aspen Group) on this winning deal, which comprised a …

New Technologies to Enhance Customer Engagement

The Covid-19 pandemic has undoubtedly been the catalyst to drive broad-based digitisation and spearhead the Fourth Industrial Revolution (4IR). This digital revolution is reshaping consumer behaviour and creating opportunities for innovative new digital communications tools to attract and drive greater …

Lawyers across Africa comment on the continent’s urgent need for data privacy and security law

The pandemic has driven home the high value of personal data to the global economy, while also highlighting its vulnerability to abuse and attack. In response, governments around the world, including those in Africa, have been reviewing their data privacy …

Email Marketing Tips For Lead Generation

Are you looking for ways to make the email marketing strategy more effective for lead generation? We have some tips for you.

Nearly 92 percent of adults with online access use email. Out of these, 61 percent use it daily.

Tips On How To Manage Your Time Effectively

Set SMART goals which stand forSpecific, Measurable, Achievable, Realistic, and Timely. For this reason, a SMART goal will include these criteria to assist you in focusing your efforts, while increasing the likelihood of achieving a goal. 

Prioritize your goals. Your

Tony Houldsworth joins Omnisient Advisory Board

Tony Houldsworth, Group President of FlooidTechnology industry veteran and Group President of Flooid – a leading unified commerce platform for the retail and hospitality sectors – joins Omnisient’s Advisory Board to support and accelerate international expansion plans. 

Omnisient, Africa’s privacy compliant data collaboration platform, welcomes

Why SMME shaming leads to an investment mismatch

Recent articles on fund-raising activities in Africa paint the picture that capital is abundant and readily available. The first seven weeks of this year have seen continued high investment levels, with start-ups raising over $1 billion through 130 deals. This

Carry1st drives growth in Africa’s gaming industry, supported by AppsFlyer

Carry1st, one of Africa’s leading gaming publishers, has released new insights from its market data that highlight successes that have shaped its growth in the gaming sector.

Since the launch of SpongeBob: Krusty Cook-Off in October 2021, the game …

Why Most Businesses Fail at Video Marketing

The X Reasons Why Most Businesses Don’t Succeed in Video Marketing

Video marketing has incredible potential. Videos tend to be shorter and more compelling than comparable written content, they introduce information faster and in a more digestible way, and if

Translate »