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Category: Business
Business
The New Map of African Logistics
The New Map of African Logistics explores five critical trends transforming the continent’s transportation landscape in 2025 — from infrastructure reform and private sector leadership to geopolitical shifts and tech-driven sustainability. Backed by insight from Calleo, this article offers essential intelligence for investors, policymakers, and supply chain leaders navigating Africa’s fast-evolving logistics ecosystem.
Are Brands Wasting Millions on Content? The Importance of Intent in Marketing
This article explores how brands often waste resources by creating content without clear purpose, and how intent-driven marketing—rooted in insight and strategy—can deliver real impact. Penquin advocates for content that connects, converts, and communicates meaningfully.
How one of South Africa’s most popular restaurant groups is creating opportunities, here and abroad
Tashas Group, one of South Africa’s leading restaurant brands, is creating global career opportunities by prioritizing employee growth and mentorship. With locations in South Africa, the UAE, and the UK, the company offers hands-on training, international expansion, and personal development programs, transforming entry-level staff into global leaders. Through a supportive environment and career progression, Tashas Group is proving that hospitality can be a powerful force for personal and professional transformation.
The cost of doing PR in Africa: It’s not uniform, but it’s more than you think
This article explores the diverse costs of public relations (PR) in Africa, highlighting that the expense can vary significantly across the continent. It examines factors such as market dynamics, regional differences, and the growing demand for PR services in Africa’s evolving business landscape.
Maksym Krippa: The visionary behind Ukraine’s IT, gaming, and esports innovations
Maksym Krippa is a leading Ukrainian entrepreneur known for revolutionizing the country’s tech, gaming, and esports sectors. Through strategic investments in NAVI, GSC Game World, DIM Group, and leadership in the Ukrainian Esports Federation, Krippa is shaping Ukraine’s digital future and global reputation in esports and innovation.
Braintree simplifies Microsoft ERP implementation for Controlgear Instramac
Braintree enabled Controlgear Instramac to successfully migrate from its legacy ERP to Microsoft Business Central in just one weekend. The project delivered a seamless transition, enhanced user experience, and modernised workflows across the company’s engineering operations.
Africa’s Music & Arts Industry is a Sleeping Giant—Here’s How It Becomes a Billion-Dollar Powerhouse
Africa’s creative industry holds immense potential to become a billion-dollar powerhouse, driven by Afrobeats, Nollywood, and rising digital demand. In this thought-provoking piece, Sylvester Sede explores how public-private investment, IP reform, artist ownership, and regional collaboration can unlock a $10B+ creative economy and position Africa as a global cultural and economic leader.
The Rise of AI in Advertising
Penquin, a leading advertising agency in Johannesburg, is embracing artificial intelligence (AI) to revolutionize creativity and operational efficiency in the industry. Creative AI expert Kenny Thomas leads the charge, exploring tools like DALL·E, Runway ML, and ChatGPT to enhance content creation and client service. Penquin’s commitment to innovation is evident through its dedicated AI team and comprehensive training program, positioning the agency as a forward-thinking leader in the evolving advertising landscape.
Breaking Barriers: How Women Are Reshaping Africa’s Music Industry
Explore how women are transforming Africa’s music industry by overcoming challenges and driving innovation.