We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.
Author: AfricaBusiness.com
Local businesses must invest in AI infrastructure to secure market share amid arrival of multinationals in SA
Like any tool or technological advancement, AI can be both destructive or transformative; but generally, the success or failure of technological advancements relies on a susceptible user base and an enabling environment in which it is to be deployed.
Companies are overlooking the potential of the African cloud ecosystem, says DAI Magister
International cloud orchestration companies could tap into rapidly growing demand for cloud services through African expansion
South African retailers have arrived at an e-commerce crossroads
South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up.
Dynamics of Electric Mobility Transition in Kenya
George, a delivery executive, lives in a modest home on the outskirts of Nairobi. He unplugs the wire that charges his shiny new electric bike, presses a tiny switch bringing the quiet engine to life, and rides off to deliver happiness in the form of food. George is part of a large cohort of gig-economy workers who swears by this innovation.
PRE-SEED INVESTMENT PROGRAM MADICA ANNOUNCES FIRST SET OF AFRICAN TECH PORTFOLIO COMPANIES
Pan-African Program Adds New Hires, Kicks Off Founder Immersion Networking Trips, Ecosystem Collaboration
We need to solve the complex equation of energy transition and grid reliability, says Wärtsilä
Behind the necessary ramp-up of renewable energies, the challenge of integrating them into the power grid occupied centre stage at the North & West Africa […]
Increased competition and bond switching set to shake up the SA property market
As interest rates remain stable against the backdrop of a challenging economic climate, banks are being pushed to innovate and offer more competitive home loan […]
TLcom Closes Africa’s Largest Early-Stage VC Fund at $154 Million
Africa’s Leading Early-Stage VC Surpasses Target for Its Second Fund, TIDE Africa II, Focused on Seed & Series A Companies
Caribou Digital Launches New Book, The Platform Livelihoods Project: Research Exploring the Workplaces of the Digital Age in Africa & Indonesia
This pioneering research, conducted in partnership with the Mastercard Foundation and with the support of the Bill & Melinda Gates Foundation explores the pervasive digital workplace landscape in Africa and Indonesia. The research reveals the scale of dependency millions of Africans have on digital marketplaces for their livelihoods, where 27% of Kenyan farmers claim to use Meta (Facebook) to sell information and buy produce. In examining marginalised groups, people with disabilities shared in-depth accounts of challenges faced with their user experience, such as a lack of screen-reading technology for the visually impaired, inhibiting full participation. Caribou Digital calls for better governance and inclusivity for Africa’s digital marketplace to ensure it unlocks its projected reach of $72 billion by 2026.