Customer value management as a tool to reduce customer churn

Customer Value Management (CVM) is a powerful tool to reduce customer churn, particularly in the telecommunications sector. Unlike traditional Customer Relationship Management (CRM) systems, which primarily track customer interactions, CVM focuses on maximizing customer lifetime value by leveraging data insights to create personalized offers. By identifying behavior patterns and understanding customer needs, telecom companies can reduce churn, improve satisfaction, and enhance customer loyalty. This article discusses how CVM tools can help operators understand why churn happens and provide timely, relevant offers to retain valuable customers.

Rebooting the Global Finance System Will Pay Dividends

Reforming the global financial system offers a historic opportunity to accelerate Africa’s urban development and economic integration. Although Public Development Banks (PDBs) make up just 5% of the global financial sector, they manage nearly US$23 trillion in assets and play a vital role in financing long-term development. For African cities—among the fastest-growing in the world—reform could unlock access to affordable, concessional financing for infrastructure, climate adaptation, and social services. By ensuring fairer lending practices, improving debt sustainability, and expanding climate and infrastructure finance, reforms would empower African cities to overcome structural financing barriers while strengthening the African Continental Free Trade Area (AfCFTA). PDBs, as financiers, facilitators, and innovation partners, are uniquely positioned to drive inclusive growth. Their success, underpinned by global reforms, will shape the continent’s ability to build resilient, integrated, and sustainable cities that deliver shared prosperity.

AI-fuelled retail media opens new frontier in performance marketing for South African brands

AI-driven retail media is transforming performance marketing for South African brands. As ecommerce platforms like Takealot, Checkers Sixty60, Makro, and Woolworths invest in retail media, brands gain powerful opportunities to reach high-intent shoppers with personalised, measurable, and data-driven campaigns. AI enhances targeting, product recommendations, and closed-loop reporting, making retail media the next big growth frontier.