From Start-Up to Standout: Why Investing in Techpreneurs is Investing in the Future

GoodApp, a South African home services platform, was named Start-Up of the Year at the 2025 Intelligent ICT Awards—marking a major milestone for purpose-driven African innovation. By connecting customers with vetted professionals through a seamless digital experience, GoodApp is setting a new standard for local tech solutions with global potential. CEO Prakhar Srivastava emphasizes that Africa’s tech future depends on more than recognition—it requires investment, policy support, and belief in the continent’s talent. GoodApp’s rise reflects a broader shift: African techpreneurs aren’t just solving problems—they’re shaping the future.