As AI and performance marketing reshape digital advertising, are brands becoming less memorable? Nicole Glover, Executive Creative Director – Digital at Penquin, argues that the industry’s obsession with optimisation and short-term metrics—not artificial intelligence—is driving creative sameness. Discover why balancing data with emotional storytelling is essential for long-term brand growth and marketing effectiveness.
Tag: Digital Marketing
Are Brands Wasting Millions on Content? The Importance of Intent in Marketing
This article explores how brands often waste resources by creating content without clear purpose, and how intent-driven marketing—rooted in insight and strategy—can deliver real impact. Penquin advocates for content that connects, converts, and communicates meaningfully.
Club Med unveils the next step in its digital strategy
Club Med is taking bold steps towards digital transformation with the unveiling of its next phase in digital strategy. This development marks a significant shift in how the company engages with customers and adapts to a rapidly evolving market.
How Predictive Personalisation Is Transforming Digital Marketing in 2025
Discover how predictive personalization is reshaping digital marketing in 2025, empowering businesses to enhance customer experiences, drive engagement, and boost ROI with innovative data-driven strategies.
Performance Marketing Isn’t Sexy, But It’s Pretty Smart
I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.