New index categorically shows Black Friday is the single-biggest retail bonanza of the holiday period

This article highlights the findings of South Africa’s first formal Black Friday Index, showcasing that Black Friday to Cyber Monday remains the most lucrative retail period of the year. The index, based on data from Ecentric Payment Solutions and World Wide Worx, reveals substantial transaction and revenue growth, with online and in-store retail seeing significant surges. Key insights emphasize the continued dominance of e-commerce, the resurgence of in-store shopping, and the necessity for omnichannel integration and data-driven strategies for future success in the retail sector.

Twiva Awarded in Categories; Top Rising Star and Best Online Social Commerce

Twiva Ltd, Kenya’s pioneering AI-driven and influencer-powered social commerce platform, is celebrating a significant milestone after winning two prestigious accolades at the Kenya E-commerce Awards held at the Movenpick Hotel. Twiva proudly announces its victories in the E-commerce awards, bagging at 1st place, the Top Rising Star, Ecommerce Award and at first runner-up position, for the Best Social Commerce Platform; categories.