Edelman Africa extends presence in Nigeria with strategic partner THOP 

Edelman Africa has expanded its footprint in Nigeria by partnering with The Holding Opinion and Public (THOP), a leading integrated communications company. This strategic move strengthens Edelman’s local presence to meet the growing needs of clients in Nigeria and across West Africa. The partnership arrives amid growing global distrust in institutions, as highlighted by the 2025 Edelman Global Trust Barometer, underscoring the importance of trusted, culturally intelligent communication strategies. Edelman aims to help clients build trust and drive meaningful change in Africa’s most populous country.

Africa’s Music & Arts Industry is a Sleeping Giant—Here’s How It Becomes a Billion-Dollar Powerhouse

Africa’s creative industry holds immense potential to become a billion-dollar powerhouse, driven by Afrobeats, Nollywood, and rising digital demand. In this thought-provoking piece, Sylvester Sede explores how public-private investment, IP reform, artist ownership, and regional collaboration can unlock a $10B+ creative economy and position Africa as a global cultural and economic leader.

Finance App Usage and Revenue Surge in Sub-Saharan Africa – AppsFlyer & Google Report

The new AppsFlyer & Google report highlights a significant surge in finance app usage and revenue across Sub-Saharan Africa. It explores how mobile financial services are transforming the region, fueled by digital adoption, mobile banking, and increasing access to fintech solutions. The report provides key insights into market growth, regional trends, and the potential of mobile financial applications to enhance financial inclusion.

The Majority of People In The World’s Biggest Economies Fear They Have Just 5 Years Before Advancing Technology Makes Their Job Skills Obsolete – Global Labor Market Conference Research

The majority of workers in the world’s largest economies fear that advancing technology will make their job skills obsolete within five years, according to research from the Global Labor Market Conference. Learn more about the shifting landscape of work and the future of employment.