Tag: Nigeria

Forging South–South Bridges: ACA & CCLA’s Role in Cross-Cultural Creative Diplomacy

The collaboration between Arts Connect Africa (ACA) and Conexiones Culturales de Latinoamérica (CCLA) is reshaping cultural diplomacy by forging South–South creative bridges. Their joint training in Ibadan, Nigeria (August 25–29, 2025), prepared artists for MASA 2026 while highlighting the power of cross-continental collaboration between Africa and Latin America. By linking African creative ecosystems with Latin American networks, ACA and CCLA are building sustainable platforms for cultural mobility, professional development, and heritage preservation. This partnership underscores how music and arts can drive economic growth, amplify cultural voices, and influence international diplomacy.

Unleashing Possibilities: How Meta AI Empowers Everyday Life in Nigeria

In Nigeria, “I dey make am” is more than a catchphrase — it encapsulates the spirit of resilience and creativity that drives everyday people to overcome obstacles and chase their dreams. Meta’s new campaign, Make Am with Meta AI, highlights how Nigerians are leveraging Meta AI to unlock new possibilities in their daily lives. From students using AI to conduct research, to entrepreneurs generating marketing ideas, to creators transforming their visions into reality, Meta AI has become an indispensable tool. Available for free on WhatsApp, Instagram, and Facebook Messenger, Meta AI empowers users to learn, create, and innovate, driving progress in both individual lives and communities.

Edelman Africa extends presence in Nigeria with strategic partner THOP 

Edelman Africa has expanded its footprint in Nigeria by partnering with The Holding Opinion and Public (THOP), a leading integrated communications company. This strategic move strengthens Edelman’s local presence to meet the growing needs of clients in Nigeria and across West Africa. The partnership arrives amid growing global distrust in institutions, as highlighted by the 2025 Edelman Global Trust Barometer, underscoring the importance of trusted, culturally intelligent communication strategies. Edelman aims to help clients build trust and drive meaningful change in Africa’s most populous country.

Africa’s Music & Arts Industry is a Sleeping Giant—Here’s How It Becomes a Billion-Dollar Powerhouse

Africa’s creative industry holds immense potential to become a billion-dollar powerhouse, driven by Afrobeats, Nollywood, and rising digital demand. In this thought-provoking piece, Sylvester Sede explores how public-private investment, IP reform, artist ownership, and regional collaboration can unlock a $10B+ creative economy and position Africa as a global cultural and economic leader.

Finance App Usage and Revenue Surge in Sub-Saharan Africa – AppsFlyer & Google Report

The new AppsFlyer & Google report highlights a significant surge in finance app usage and revenue across Sub-Saharan Africa. It explores how mobile financial services are transforming the region, fueled by digital adoption, mobile banking, and increasing access to fintech solutions. The report provides key insights into market growth, regional trends, and the potential of mobile financial applications to enhance financial inclusion.