Enterprises pushing for tighter integration between various contact center applications
LONDON, Dec. 13, 2012 /PRNewswire/ — Technology upgrades and migration to IP/SIP are key drivers for the contact center systems market in Europe, Middle East and Africa (EMEA). Revenue growth in the analytics segment is robust, followed by the quality monitoring (QM) segment. Despite the presence of large vendors, there still exists substantial scope for smaller and emerging companies to innovate and expand, particularly in the analytics and QM segment.
New analysis from Frost & Sullivan (http://www.contactcenter.frost.com), EMEA Contact Center Systems Market, finds that the market earned revenues of €637.4 million in 2011 and estimates this to reach €811.3 million in 2017. The study covers six segments: inbound contact routing (ICR), interactive voice response (IVR), analytics, outbound dialler, QM, and workforce management (WFM) systems.
“The most important factor for purchases of new contact center systems or upgrades to existing systems continues to be either the acquisition of new functionality or the replacement of systems that are fully depreciated and no longer deliver sufficient value,” noted Frost & Sullivan ICT Senior Industry Analyst Suvradeep Bhattacharjee.
The latest generation of contact center tools incorporates the transition from voice to multichannel interactions. This is the most significant transition since the move from time division multiplexing (TDM) to IP and closed-systems to computer telephony integration (CTI).
The transition from voice to multichannel interactions will affect the entire contact center systems market, particularly the ICR, IVR, and contact center analytics segments.
However, the proliferation of cloud-based solutions has put a brake on the forward march of the on-premise tools for contact centers. Hosted contact center services increasingly compete with the sales of inbound, outbound, IVR, and QM tools. This is true for enterprises and contact centers of all sizes.
“The uncertain economy over the last few years has encouraged many contact centers to experiment with limited or to pilot cloud-based programmes,” explained Bhattacharjee. “Many have come away convinced that hosting is as viable a deployment option as on-premise.”
As enterprises have offered their customers ever more channels for interaction (telephone, web, e-mail, social media and SMS), the need to coordinate service across these channels for consistency, accuracy of information provided, and management of the customer experience has grown exponentially.
“This challenge will require IVR and voice portal solutions to be more tightly integrated with other customer contact and business applications in order to effectively manage the growing use of multi-channel customer contacts,” concluded Bhattacharjee.
If you are interested in more information on this study, please send an e-mail with your contact details to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska@frost.com.
EMEA Contact Center Systems Market (NAEC-76) is part of Contact Centers & CRM Growth Partnership Service programme, which also includes research in the following markets: North American Contact Center Systems Market, Asia Pacific Contact Center Applications Market, and Analysis of the Contact Center Applications Market (LATAM). All research included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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