Customer Value Management (CVM) is a powerful tool to reduce customer churn, particularly in the telecommunications sector. Unlike traditional Customer Relationship Management (CRM) systems, which primarily track customer interactions, CVM focuses on maximizing customer lifetime value by leveraging data insights to create personalized offers. By identifying behavior patterns and understanding customer needs, telecom companies can reduce churn, improve satisfaction, and enhance customer loyalty. This article discusses how CVM tools can help operators understand why churn happens and provide timely, relevant offers to retain valuable customers.
Category: Business
Business insights, company profiles and industry analysis covering African markets, leadership, entrepreneurship and economic growth.
Confident but constrained—SA’s SMBs need a boost to grow
South Africa’s SMBs remain optimistic in 2025, with 78% confident about growth despite rising costs and economic pressures. Digital adoption, AI integration, and targeted support from government and big business are key to unlocking sustainable success for small and medium enterprises.
The real threat to your business is old habits
Old habits and undocumented knowledge threaten business resilience. Discover why data fluency, knowledge centralization, and digital transformation are vital for sustainable growth and security.
The hidden cost of shrinking your marketing investment
Scaling back marketing investments during tough economic times can have hidden costs. Learn why marketing is more than just a “nice-to-have” function—it’s the strategic glue that holds organizations and customer experiences together, according to e4’s Robyn Beckworth Judge.
Lesotho.biz – A Smart Digital Asset Investment
Lesotho.biz, a premium exact-match domain representing the Kingdom of Lesotho, is now on auction at SEDO. This short, memorable, and globally recognizable domain is ideal for businesses, entrepreneurs, and investors seeking a digital foothold in Lesotho or targeting international audiences. With its .biz extension, it is perfectly suited for e-commerce, tourism, trade platforms, and national branding projects. As a rare digital asset in a politically stable and emerging economy, Lesotho.biz offers a strategic opportunity to establish a strong online presence and capitalize on growing interest in the region.
AutoTrader reports robust July sales growth as practical used cars rise in popularity
South Africa’s used car market continues its strong performance, with AutoTrader reporting robust July 2025 sales. A total of 33,919 vehicles were sold, reflecting YoY growth of +7% and MoM growth of +9.4%. Toyota remained the top-selling brand, while Ford Ranger led as the most popular model. Notable growth was seen in affordable, practical hatchbacks and crossovers, including the Hyundai Grand i10 (+116.7% YoY) and Suzuki Swift (+34.5% YoY), indicating evolving buyer preferences toward reliability, fuel efficiency, and economic practicality. The cumulative market value reached R14.10 billion, with average vehicle prices and mileage reflecting stable, resilient demand.
10 Years of Impacting Township Entrepreneurs
The Kasi Business Workshop, founded in 2015 by Bulelani Balabala, celebrates a decade of transforming South Africa’s township economy. Over 100,000 entrepreneurs have been supported, contributing to more than 400,000 jobs, with a global footprint in 34 countries. Through initiatives like the Kasi Pitching Challenge, Networking Pods, Mbawula Chats, Masterclasses, and the Kasi Business Exhibition, the movement fosters collaboration, skills development, funding access, and market opportunities for township businesses. Now in its 10th year, the Workshop continues to serve as a catalyst for inclusive economic growth.
Why Acquiring JBusiness.com Is a Smart, Strategic Investment
JBusiness.com is a premium, brandable .COM domain ideal for startups, investors, and businesses in sectors like jewelry, aviation, media, education, or regional commerce. Its short, memorable structure makes it a valuable digital asset with high resale and branding potential.
Powering the future: Unlocking Africa’s renewable energy potential
Africa holds vast renewable energy resources, yet over half a billion people on the continent still lack electricity access. This article by Izaak Coetzee, Head of Strategic Insights & Analytics at Absa Group, outlines the strategic actions required to bridge Africa’s energy gap—ranging from modernising infrastructure and regulatory reform to unlocking blended finance solutions. With coordinated investment and policy, Africa can emerge as a global leader in the clean energy transition.
Lolelunga Private Reserve redefines the Zambian safari experience
Lolelunga Private Reserve in northwestern Zambia opens its doors in August 2025, offering a new standard in ethical, immersive safari travel. Situated near Kafue National Park, this 30,000-hectare Big Five reserve blends unspoiled wilderness with conservation and community impact. With luxury accommodations, exceptional wildlife viewing, and a powerful rewilding story—including cheetah reintroductions and upcoming black rhino projects—Lolelunga delivers a one-of-a-kind safari for responsible travelers seeking transformative adventure.