Category Archives: Business


Doing Trade and Promoting Entrepreneurship: The QNET Startegy

Having established firmly in West Africa with agents across three countries, QNET is set to shake the entrepreneurship environment in East Africa –starting with Tanzania. The company which is flourishing in a midst of a larger global direct selling sector and providing a range of products cutting across home care, jewellery, cosmetics, and personal care, […]

South Africa Airline to Fly Directly from Accra to US

South Africa Airline has awarded SATGURU Travel and Tour with a platinum award to recognize them as the number one agent while STELLAR Travel Limited also received a platinum award as the number two agent for the airline. “We are confident that with your excellent partnership and support, SAA’s impressive route network, enhanced in-flight experience […]

Resolution Insurance realises expansion plans with SSP Pure Insurance

The deal will see SSP Pure Insurance deployed as a single flexible, end-to-end core insurance solution across Resolution Insurance’s operations in Kenya and Tanzania, with local account management support from the Kenyan office Resolution Insurance has chosen global insurance technology specialist SSP ( to provide a new, robust, flexible IT system to underpin its expansion […]

Will Influencer Marketing take over Celebrity Endorsements?

The world is gradually experiencing a shift from celebrity endorsements towards Influencer Marketing. The concept – Influencer Marketing is taking roots globally as the use of social media increases across the globe. Instagram seems to be a standout and the most used platform for many influencers, this reflects in the development of the app to […]

How to Grow Your Business with Content Marketing

Flourishing from a start-up to an SME, and a macro business deeply rely on customer growth and market share. There are many start-ups that have been in existence for at least 3 years and still cannot count themselves as SMEs. Similarly, some SMEs with the vision to become macro enterprises are stuck in their ways. […]


For a while now we’ve been hearing how important it is to be customer-centred particularly for large corporates. Cliché terms such as “customer is king” and “customer experience is the new brand image” come to mind and other concepts such as how “it costs six times the effort to acquire a new customer when compared […]

Lack of skilled power and the cost it has on doing business

Globally, education is famed as a vital basis for economic growth. Ethiopia, a country praised for robust economic growth to take itself out of poverty to become middle income status country, is also striving to invest on quality education. At all levels quality education results a more efficient skilled and productive working force which in […]

Consolidation of the fintech ecosystem in Africa, Good or Bad?

‘Mobile money’ used to be a catch-all phrase, describing everything from consumer wallets to building agent networks, lending, and international remittances. However, African fintech has gradually matured into an industry with specialist roles, and more players in the market every year. This shift has seen more companies take on niche roles. This makes strong partnerships […]

Expect to be disrupted: A smart approach to investing in innovation

That innovation is important and necessary for survival goes without saying. While there is no universal solution for organisations looking to improve their ability to generate, develop, and disseminate new ideas, some strategies are superior to others. Investing in Innovation. “The process of innovation should continuously introduce new value or benefits to your customer. If […]

How Eritrea Can Boost Its Economy

According to the recently published Global Economic Prospects, a World Bank Group flagship report, the year 2016 was marked by stagnant global trade, subdued investment, and heightened policy uncertainty. For 2017, a subdued recovery is expected, with receding obstacles to activity in commodity exporters and solid domestic demand in commodity importers. Additionally, weak investment is […]

IMF Report Indicates Drought in Somalia will decelerate Economic Activities in 2017.

Somalia has marked important milestones in rebuilding its economy and normalizing relations with international financial institutions, over the past five years. However, IMF’s 2016 IV consultation shows that impact of drought in Somalia will decelerate its economic growth from 3.4 percent to 2.5 percent. In 2012, Somalia emerged from nearly two decades of civil war. […]

Kenya to hold Summit on Economic Innovation in Africa Organized by The Economist

Kenya will hold a summit on the 1st of February organized by The Economist Events on the theme ‘Driving economic and health-care innovation for tomorrow’s Africa’. The summit which will be held at the Radisson Blu Hotel, Nairobi, will converge local and international delegates sourced from the private sector, the business community, African governments, media […]

UK to Strengthen Investment in South Africa as it Prepares to Leave EU

Last week, Dr Rob Davies – Minister of Trade and Industry, met with Dr Liam Fox – International Trade Secretary, in London for bilateral talks on trade and economic relations. This furthers an existing high-level engagement between the United Kingdom and South Africa.  In 2015, bilateral trade in goods and services between the UK and […]

Digital Disruptors to Watch in 2017

In the lurid space where financial and digital innovation intersect, disruptors are booming. They’ll continue to cause upheaval in 2017 and make their mark in a landscape that’s becoming progressively challenging to navigate. Here’s my prediction of the movers and makers to watch in 2017: The Rise of Cryptocurrencies As the world becomes increasingly globalised, […]

Vivo Energy and Orange Money announce Pan-African partnership.

A pan-African partnership covering nine countries (Botswana, Burkina Faso, Côte d’Ivoire, Guinea, Madagascar, Mali, Mauritius, Senegal and Tunisia) where Vivo Energy and   Orange Money is available, has been signed allowing Orange Money customers to cash in and cash out money from their Orange Money account and pay in any Shell service station operated by Vivo […]

Think twice before you cut your marketing budget

    Chemory Gunko is the managing director and creative director of Dsignhaus, a B2B marketing services agency with in-depth and specialist knowledge in the field of digital marketing. Contact Chemory on   With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking […]