This article explores how brands often waste resources by creating content without clear purpose, and how intent-driven marketing—rooted in insight and strategy—can deliver real impact. Penquin advocates for content that connects, converts, and communicates meaningfully.
Category: Business
Business insights, company profiles and industry analysis covering African markets, leadership, entrepreneurship and economic growth.
Rethinking the Built Environment: How Strategic Facilities Management is Reshaping South Africa’s Future
This article explores how extended public holiday periods in South Africa reveal the importance of proactive, tech-enabled facilities management. It highlights Broll IFM’s role in using smart systems and strategic oversight to boost compliance, efficiency, and sustainability across the built environment.
How one of South Africa’s most popular restaurant groups is creating opportunities, here and abroad
Tashas Group, one of South Africa’s leading restaurant brands, is creating global career opportunities by prioritizing employee growth and mentorship. With locations in South Africa, the UAE, and the UK, the company offers hands-on training, international expansion, and personal development programs, transforming entry-level staff into global leaders. Through a supportive environment and career progression, Tashas Group is proving that hospitality can be a powerful force for personal and professional transformation.
The Rise of Contemporary African Art in a Global Market
Contemporary African art is gaining unprecedented momentum in the global market, with rising interest from collectors and record-breaking auction sales. Aspire Art leads the movement, showcasing African artists’ extraordinary talent and elevating modern African aesthetics worldwide.
The cost of doing PR in Africa: It’s not uniform, but it’s more than you think
This article explores the diverse costs of public relations (PR) in Africa, highlighting that the expense can vary significantly across the continent. It examines factors such as market dynamics, regional differences, and the growing demand for PR services in Africa’s evolving business landscape.
Hatch spearheads essential dialogue on Africa’s Energy Transition at the Africa Energy Indaba 2025
Hatch, a leader in Africa’s energy sector, participated in the Africa Energy Indaba 2025, spearheading critical dialogue on balancing Africa’s energy development and transition. Peter Viljoen, Hatch’s Regional Director for Energy, highlighted the complexities of Africa’s energy future, focusing on equitable electrification, renewable energy, and the economic potential of sustainable power systems.
An Unforgettable Evening Awaits: Enrique Iglesias Live at Rixos Radamis as Countdown Begins
Global superstar Enrique Iglesias will perform live for the first time in Sharm El Sheikh at Rixos Radamis on May 3, 2025. Guests of Rixos hotels can enjoy an exclusive, unforgettable night of music, luxury, and seaside views.
Braintree simplifies Microsoft ERP implementation for Controlgear Instramac
Braintree enabled Controlgear Instramac to successfully migrate from its legacy ERP to Microsoft Business Central in just one weekend. The project delivered a seamless transition, enhanced user experience, and modernised workflows across the company’s engineering operations.
Africa’s Music & Arts Industry is a Sleeping Giant—Here’s How It Becomes a Billion-Dollar Powerhouse
Africa’s creative industry holds immense potential to become a billion-dollar powerhouse, driven by Afrobeats, Nollywood, and rising digital demand. In this thought-provoking piece, Sylvester Sede explores how public-private investment, IP reform, artist ownership, and regional collaboration can unlock a $10B+ creative economy and position Africa as a global cultural and economic leader.
THE IMPERATIVE FOR EXPANDING PRIVATE TERTIARY EDUCATION
South Africa’s future economic growth hinges on expanding access to quality tertiary education. As public universities face growing pressure, private institutions like MANCOSA are stepping in to bridge the gap. With innovation, flexibility, and a focus on skills for the digital economy, private higher education is vital to unlocking the nation’s potential.