How Effective Rebranding Can Redefine and Elevate Your Business

In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communication agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey.

Egypt and the Big 5 Dominate Hotel Development in Africa

In 2024, Egypt and the Big 5 global hotel chains—Accor, Hilton, IHG, Marriott International, and Radisson Hotel Group—lead Africa’s hotel development, capturing a market share of 28% and 71% respectively, as per the latest African Hotel Chain Development Pipeline report by W Hospitality Group. With over 92,000 rooms in 524 hotels across the continent, the report highlights a surge in resort growth and Egypt’s remarkable dominance in the market.