Category: Business

Business insights, company profiles and industry analysis covering African markets, leadership, entrepreneurship and economic growth.

Performance Marketing Isn’t Sexy, But It’s Pretty Smart

I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.

Pay-as-you-go everything – innovation, the African way

You cannot simply copy and paste a business model that has worked internationally and expect it to work in Africa. If you want to do business in Africa, you need to operate in a way that takes the nuances of the continent into account.
This is the opinion of Reach Africa’s Sales Director and specialist in the streaming space – Leslie Adams, where he postulates why incremental purchasing has been so successful across the continent, and how we’re seeing more examples of businesses that are rolling out this “pay as you go” model at scale, thanks to the advent of technology.

d.light Co-Founder and CEO Nedjip Tozun Recognized on 2024 TIME100 Climate List for Pioneering Clean Energy Access Impact

Nedjip Tozun, CEO and co-founder of d.light, has been named to the TIME 100 climate list. The list recognises the 100 most innovative leaders driving business climate action. d.light is a provider of transformational household solar products and affordable finance for low-income households primarily serving communities in Africa and India.

COP29 Climate Christmas in Azerbaijan

The annual climate Christmas taking place in Baku, Azerbaijan, also aspires to be what every COP before it did – different. But will Climate Christmas really be different this year? In this article, let’s explore the possibility and what it means for Kenya and Africa.