Task Scams are a new wave of cybercrime exploiting job seekers in Africa and beyond. Learn how scammers use gamification, fake jobs, and psychological manipulation to steal money — and discover how to protect yourself from this rising digital threat.
Category: Innovation
Innovation, technology, startups, and digital transformation shaping Africa’s business future.
AI-fuelled retail media opens new frontier in performance marketing for South African brands
AI-driven retail media is transforming performance marketing for South African brands. As ecommerce platforms like Takealot, Checkers Sixty60, Makro, and Woolworths invest in retail media, brands gain powerful opportunities to reach high-intent shoppers with personalised, measurable, and data-driven campaigns. AI enhances targeting, product recommendations, and closed-loop reporting, making retail media the next big growth frontier.
Why Humanity Still Matters in the Age of AI Marketing
Jacques Du Bruyn, Co-CEO at Flume Digital Marketing, discusses why the human touch remains essential in the AI-driven marketing era. While AI excels at tasks like data analysis, audience persona creation, and ad optimization, it lacks the cultural nuance, emotional intelligence, and diversity of perspective needed to create truly resonant campaigns. In a landscape overflowing with AI-generated content, the brands that succeed will be those that combine AI’s efficiency with authentic human insight to forge deep, lasting connections.
Epiq Unveils Agentic AI Platform as Part of the Epiq Service Cloud
Epiq has unveiled a cutting-edge Agentic AI platform integrated into its Service Cloud, designed to transform the legal industry. By combining proprietary Epiq technology, third-party tools, and human expertise, the platform enhances decision-making, efficiency, and effectiveness for legal professionals. With applications across contracts, litigation, compliance, cyber response, and more, the Agentic AI platform accelerates complex legal workflows, reduces costs, and offers rapid, insightful results.
AU-EU Youth Voices Lab App Launches to Empower Young People Across Africa and Europe
The AU-EU Youth Voices Lab App is now live—an all-in-one mobile platform for youth empowerment, skills training, and networking across Africa and Europe. Free, multilingual, and co-created by 10,000 young people.
Is your CRM growing your business or just helping you survive the chaos?
Many businesses treat CRM systems as digital filing cabinets rather than growth enablers. This article, featuring insights from Eldon Bothma and Hayley Blane of Braintree, explores why CRM should be more than an operational tool—it should drive strategic value, measurable results, and long-term business growth. Learn how South African companies can close the CRM maturity gap by shifting from compliance-focused systems to smart, scalable customer engagement platforms powered by AI, automation, and data insights.
Community Wifi, MVNO and the rise of hybrid communications providers
As South Africa progresses toward universal broadband access through SA Connect, hybrid carriers are stepping in to fill the digital gap. Combining fibre, community WiFi, and MVNO services, these agile providers deliver affordable connectivity to underserved communities. This article explores the rise of hybrid models, their business case, and the critical role of integrated billing solutions in enabling sustainable expansion.
Futures_Past project launches: Using immersive technologies to reimagine heritage in Southern Africa
The Futures_Past project, initiated by the French Institute of South Africa in partnership with Electric South, empowers archival and cultural institutions in Southern Africa to reimagine heritage using immersive technologies. Through VR, AR, and interactive storytelling, six selected institutions will collaborate with digital artists to bring archival collections to life and deepen public engagement with memory and history.
Unleashing Possibilities: How Meta AI Empowers Everyday Life in Nigeria
In Nigeria, “I dey make am” is more than a catchphrase — it encapsulates the spirit of resilience and creativity that drives everyday people to overcome obstacles and chase their dreams. Meta’s new campaign, Make Am with Meta AI, highlights how Nigerians are leveraging Meta AI to unlock new possibilities in their daily lives. From students using AI to conduct research, to entrepreneurs generating marketing ideas, to creators transforming their visions into reality, Meta AI has become an indispensable tool. Available for free on WhatsApp, Instagram, and Facebook Messenger, Meta AI empowers users to learn, create, and innovate, driving progress in both individual lives and communities.
Digital Cooperation Organization Launches AI Ethics Evaluator Tool to Promote Ethical AI Worldwide
The Digital Cooperation Organization (DCO) has launched the DCO AI Ethics Evaluator, a policy tool designed to help governments, organizations, and developers assess and mitigate ethical and human rights risks in AI systems. Introduced at the AI for Good Summit 2025 and WSIS+20 in Geneva, the tool operationalizes the DCO’s Principles for Ethical AI through a structured self-assessment, offering tailored recommendations for ethical AI implementation.