The article explores the transformative role of Information and Communication Technology (ICT) in driving economic growth in emerging markets, with a particular focus on the AfTIAS 2.0 program in Algeria. Through targeted initiatives, AfTIAS 2.0 supports startups and SMEs by improving competitiveness, providing training, and enabling global participation. The program emphasizes the role of digital transformation in fostering a thriving entrepreneurial ecosystem and empowering women and youth in the ICT sector. Despite challenges, AfTIAS 2.0 is helping Algeria and other Arab states leverage ICT to fuel sustainable economic development.
Category: Innovation
Innovation, technology, startups, and digital transformation shaping Africa’s business future.
Trapped by tech? Avoid the CRM that costs more than money
Many South African companies find themselves trapped in a digital quicksand due to poorly executed CRM implementations that lead to costly, underperforming systems. Eldon Bothma and Hayley Blane from Braintree discuss the risks of choosing complex, feature-heavy CRM solutions without aligning them with business needs, leading to frustration and lost growth opportunities. Instead of focusing solely on technology, businesses should consider a strategic approach that prioritizes long-term scalability, clear objectives, and a phased implementation. By doing so, companies can unlock the true value of CRM systems, drive growth, and better position themselves for future advancements like AI and automation.
Weaponising the threat: The changing face of cybercrime
The landscape of cybercrime is evolving, with companies and high-profile individuals increasingly weaponizing cyber-attacks to disrupt competitors, spread misinformation, and tarnish reputations. In this article, Richard Frost from Armata Cyber Security delves into how cybercrime tactics have shifted from mere data theft to sophisticated strategies aimed at discrediting or misdirecting rivals. These malicious activities, which include false accusations and corporate espionage, introduce complex new challenges for businesses trying to protect their reputation and data. Frost emphasizes the importance of strategic defense mechanisms, strong security support, and heightened awareness to combat these growing threats.
The digital dial tone of 2025: Less a beep, more a click
Business communication has evolved dramatically from wires and hardware to cloud-based, digital-first collaboration tools. Doug Morrison, VP of Modern Workplace at Braintree, explains how solutions like Microsoft Teams and Operator Connect are driving this transformation. In 2025, companies are replacing traditional telephony systems with cloud-powered platforms that integrate voice, video, chat, and AI tools—improving productivity, reducing costs, and enabling remote work. The future of communication lies in mobility, security, and intelligent technologies that enhance customer service, automate workflows, and deliver actionable insights.
Five ways AI is creating everyday risks for African businesses
Artificial intelligence is rapidly changing the cyber risk landscape for African businesses. Emmanuel Tzingakis, Technical Lead at Trend Micro, highlights five key AI-driven threats: hyper-personalised phishing, deepfakes, data governance gaps, malicious code in open-source repositories, and AI hallucinations. These risks demand urgent attention as attackers increasingly exploit AI tools for fraud, social engineering, and data breaches. The article explores how businesses can strengthen cybersecurity through better visibility, improved data governance, and proactive AI monitoring to stay ahead in this evolving digital battlefield.
Africa accelerates its digital transition: 17.5% growth expected in the data centre sector
Africa’s data centre sector is set to grow by 17.5% in 2025, driven by accelerating digital demand and strategic investments, according to the latest ADCA INSIDER SURVEY presented at the Data Centres in Africa conference. With 93.6% of industry leaders expecting continued growth, the sector is increasingly seen as foundational to the continent’s digital sovereignty, economic development, and regional integration. However, challenges such as energy access, financing, and talent development persist. ESG priorities are shifting toward energy efficiency, and digital sovereignty is gaining traction as a continental goal.
Africa Blockchain Report 2025: Blockchain’s Multifaceted Role in Economic Development
In Africa Blockchain Report 2025, Rob Downes of Absa CIB explores the diverse and transformative role of blockchain technology across Africa’s economic sectors. From powering cross-border trade and supply chains to enabling financial inclusion and sustainable agriculture, blockchain is being integrated with AI and embedded finance to reshape infrastructure, transparency, and trust. As Africa prepares for its first G20 summit, the report underscores blockchain’s relevance in inclusive digital development and its potential to revolutionize financial systems, regulation, and economic growth across the continent.
The Intersection of IT & Business: Making Tech Decisions That Drive Growth
Digital transformation has moved IT from a back-office function to the core of business strategy. However, many organisations struggle to translate technology investments into measurable outcomes. This article explores why aligning IT decisions with business goals is essential for growth, outlining how CIOs, CTOs, and business leaders can collaborate to ensure technology acts as a strategic enabler rather than just infrastructure. From shifting IT’s role to value creation, to balancing innovation with governance, and embedding modern frameworks for agility and control, the piece highlights actionable insights for making tech decisions that drive profitability, efficiency, and competitive advantage.
JEKTA Begins Flight Testing of Scaled PHA-ZE 100 Electric Amphibious Aircraft
Significant Milestone for Zero-Emissions Amphibious Aircraft Development.
The rise of intelligent collaboration in the workplace
The rise of intelligent collaboration in the workplace is being driven by advancements in AI, with tools like Microsoft’s Copilot leading the charge. Once designed to assist with basic tasks, Copilot has evolved into a powerful agentic AI that not only aids in completing tasks but also collaborates actively with users. Integrating seamlessly into Microsoft 365 apps like Word, Excel, Teams, and Outlook, Copilot helps businesses optimize productivity by automating workflows, drafting reports, summarizing meetings, and generating insights. As AI continues to evolve, companies are learning how to harness its potential to drive growth, enhance decision-making, and foster a culture of curiosity and experimentation. However, successful implementation of AI requires addressing challenges such as data management, security compliance, and employee training to ensure effective use.