Jacques Du Bruyn, Co-CEO at Flume Digital Marketing, discusses why the human touch remains essential in the AI-driven marketing era. While AI excels at tasks like data analysis, audience persona creation, and ad optimization, it lacks the cultural nuance, emotional intelligence, and diversity of perspective needed to create truly resonant campaigns. In a landscape overflowing with AI-generated content, the brands that succeed will be those that combine AI’s efficiency with authentic human insight to forge deep, lasting connections.