Many South African companies find themselves trapped in a digital quicksand due to poorly executed CRM implementations that lead to costly, underperforming systems. Eldon Bothma and Hayley Blane from Braintree discuss the risks of choosing complex, feature-heavy CRM solutions without aligning them with business needs, leading to frustration and lost growth opportunities. Instead of focusing solely on technology, businesses should consider a strategic approach that prioritizes long-term scalability, clear objectives, and a phased implementation. By doing so, companies can unlock the true value of CRM systems, drive growth, and better position themselves for future advancements like AI and automation.
Tag: Digital Transformation
The Intersection of IT & Business: Making Tech Decisions That Drive Growth
Digital transformation has moved IT from a back-office function to the core of business strategy. However, many organisations struggle to translate technology investments into measurable outcomes. This article explores why aligning IT decisions with business goals is essential for growth, outlining how CIOs, CTOs, and business leaders can collaborate to ensure technology acts as a strategic enabler rather than just infrastructure. From shifting IT’s role to value creation, to balancing innovation with governance, and embedding modern frameworks for agility and control, the piece highlights actionable insights for making tech decisions that drive profitability, efficiency, and competitive advantage.
The rise of intelligent collaboration in the workplace
The rise of intelligent collaboration in the workplace is being driven by advancements in AI, with tools like Microsoft’s Copilot leading the charge. Once designed to assist with basic tasks, Copilot has evolved into a powerful agentic AI that not only aids in completing tasks but also collaborates actively with users. Integrating seamlessly into Microsoft 365 apps like Word, Excel, Teams, and Outlook, Copilot helps businesses optimize productivity by automating workflows, drafting reports, summarizing meetings, and generating insights. As AI continues to evolve, companies are learning how to harness its potential to drive growth, enhance decision-making, and foster a culture of curiosity and experimentation. However, successful implementation of AI requires addressing challenges such as data management, security compliance, and employee training to ensure effective use.
Zero to revenue in record time: A blueprint for monetising your data
This article explores how businesses can quickly monetize their data, taking them from zero to revenue in record time. It introduces a proven blueprint for leveraging data monetization strategies with Flow, offering companies a competitive edge in generating new revenue streams.
Consulting firm expands access to GRI Certification with offers for students and professionals
Impact Africa Consulting has announced a significant reduction in fees for the Global Reporting Initiative (GRI) Certification Program, aiming to make sustainability reporting expertise more accessible to students and professionals across Africa. The program, now offered at discounted rates of €300 for students and €400 for professionals, is fully online, ensuring broad accessibility. This initiative underscores Impact Africa’s commitment to enhancing sustainability knowledge and practices throughout the continent.
Mindware Expands Its Presence in East Africa with New Office in Kenya
Mindware has opened a new office in Nairobi, Kenya, marking its strategic expansion into East Africa. The new office will serve as the East African headquarters, supporting the growing demand for IT solutions and fostering deeper channel partnerships. With a focus on digital transformation, Mindware aims to accelerate the region’s technological growth by providing localized support and leveraging its partnerships with global technology vendors.
Global SoftwareOne Study: IT Cost Optimisation Drives Innovation, Boosts ROI, Profitability, and Accelerates Time to Market for Companies
SoftwareOne’s latest research highlights the crucial role of IT cost optimisation in driving innovation and business success. Companies that successfully optimise their IT costs are twice as likely to report improved ROI, profitability, and quicker time to market. This study focuses on mid-market businesses, particularly those with revenues between $500 million and $5 billion, and explores best practices in IT cost management, cloud infrastructure, digital initiatives, and AI adoption. By aligning IT strategies with innovation priorities, businesses can free up resources for strategic investments, ensuring long-term growth and competitiveness.
Club Med unveils the next step in its digital strategy
Club Med is taking bold steps towards digital transformation with the unveiling of its next phase in digital strategy. This development marks a significant shift in how the company engages with customers and adapts to a rapidly evolving market.
How VUKA Group is Revolutionizing Industry Engagement Through Digital Transformation
VUKA Group, a leading South African media and events agency, has embraced a digital-first strategy to create a unified ecosystem for industry engagement. By integrating AI, media exposure, and networking opportunities, VUKA offers businesses seamless access to new partnerships and year-round growth. Their innovative approach is reshaping how industries connect and collaborate across Africa.
Driving Digital Transformation in Emerging Economies Through Media, Fintech & EdTech
Aleph Group, a leading global enabler of digital advertising, fintech services and education technology, proudly marks its 20th anniversary with the launch of a bold company manifesto and video campaign, celebrating two decades of innovation, growth, and its mission to make the digital world more accessible for everyone.