FMCG and Tech & Durable goods saw a 4.1% YoY increase in value in Q3 2024, driven primarily by FMCG growth, while Tech & Durable goods recovered after experiencing flat growth in previous quarters. FMCG spending totaled R183 billion, with Tech & Durable goods reaching R31 billion in value.
Tag: Doing Business In South Africa
Beyond metrics: Trust is crucial to brand building
Vanity metrics aside, trust plays a vital role in the longevity of global brands; with key players such as Google, Coca-Cola, and Apple – which are known for their iconic logos and substantial market shares – focused heavily on continuously building consumer trust. Ivie Media’s partnership with Tractor Outdoor and Lula highlights this approach, providing SMEs with opportunities to boost their visibility and achieve long-term growth. Amid economic challenges, marketing leaders must balance short-term performance with long-term brand building to secure sustainable success.
Doing Business in Top 5 Cities of South Africa
Easy of Doing Business in Thekwini (Durban) Easy of Doing Business in Cape TownSouth Africa is a country of a mixed economy. It has a […]