The New AI Strategists: Why Your Next Best Prompt Engineer is Actually a Business Analyst

As organisations race to adopt artificial intelligence, many are overlooking the most valuable people in successful AI implementation: Business Analysts. In this article, Martin Pienaar, COO of Mindworx Academy, argues that the future of AI governance, prompt engineering and human oversight depends less on technical coding skills and more on structured business thinking. Drawing on recent AI failures involving fabricated citations and hallucinated data, the article explains why Business Analysts are uniquely positioned to guide AI systems, validate outputs and ensure accountability in an AI-driven economy.

Studies show SA trails the U.S. in AI implementation by 50%: confirmed by SA’s leading digital innovation agency

Studies reveal that South Africa trails the United States by nearly 50% in real-world AI implementation, despite growing ambition and awareness of artificial intelligence’s value. According to Specno, South Africa’s leading digital innovation agency, the gap is driven by execution challenges including critical AI skills shortages, weak data and organisational readiness, and low enterprise adoption beyond pilot projects. While U.S. companies embed AI into core business strategy and operations, South African organisations continue to struggle with scaling and integration. Experts argue that closing the gap will require coordinated action across government, industry, and academia, alongside practical investment in skills, data infrastructure, and problem-focused AI deployment in key sectors such as finance, healthcare, energy, and logistics.