We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.
Tag Archives: Flow
Real Estate, South Africa News
South African proptech leaders Flow secure $4.5 million in funding to enable the global property industry
South African proptech innovators Flow have secured $4.5million (+-R78 million) in funding at the conclusion of their pre-Series A investment round – the single largest investment in the country’s proptech sector at that stage and amongst the highest in African proptech funding history. The investment will see co-founders and co-CEOs Gil Sperling and Daniel Levy drive the […]
API platform connecting real estate agents and social media users leverages significant growth on the continent to target global property market Flow, a proptech startup that enables real estate agents and developers to seamlessly advertise properties on social media, has announced that following consolidated growth in South Africa the company is launching in Australia. Flow’s […]