Tuesday, December 10African Digital Business Magazine

Tag: Flow

Business, South Africa News

3 strategies to maximise your Return On Ad Spend this retail season

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...
Main, South Africa News, Tech

Third-party cookies are crumbling

The days of relying on third-party cookies for insight into consumers are gone and have been replaced by first-party data trends and opportunities. Delivering his keynote speech at PPW in Bangkok, Gil Sperling, co-Founder and CEO of data-driven adtech company, Flow, stressed the urgency for portals and marketplaces to get to grips with this shift and to capitalise on the massive revenue opportunity that it presents. With Google's announcement that it will discontinue cookies in the third quarter of 2024, the convergence of stringent laws and heightened data privacy concerns, this inevitable change has accelerated. For consumers, this heralds a new era of empowerment, offering heightened privacy, control, and more explicit consent. For marketers and media professionals, however, this sei...
South African proptech leaders Flow secure $4.5 million in funding to enable the global property industry
Real Estate, South Africa News

South African proptech leaders Flow secure $4.5 million in funding to enable the global property industry

South African proptech innovators Flow have secured $4.5million (+-R78 million) in funding at the conclusion of their pre-Series A investment round - the single largest investment in the country’s proptech sector at that stage and amongst the highest in African proptech funding history. The investment will see co-founders and co-CEOs Gil Sperling and Daniel Levy drive the business’s B2B growth strategy, integrating the power of the astute Flow social media-driven real estate marketing platform into existing international property portals and CRM platforms. Levy and Sperling previously founded adtech and performance marketing company Popimedia, the largest buyer of Facebook media inventory in Africa for some of the world’s biggest brands. Popimedia was acquired by global communications gro...
Real Estate, South Africa News, Startups

South African Proptech Flow Expands Reach Into Australia

API platform connecting real estate agents and social media users leverages significant growth on the continent to target global property market Flow, a proptech startup that enables real estate agents and developers to seamlessly advertise properties on social media, has announced that following consolidated growth in South Africa the company is launching in Australia. Flow’s move comes at a time when African proptechs are building scalable solutions with application beyond the continent more frequently than ever before, with strong reception from global markets seeing the viability of home-grown African businesses. Boasting 90,000 agents and a housing market value of $9 trillion, Australia offers a latent opportunity for Flow to change the way that people find places to live and wo...