Performance Marketing Isn’t Sexy, But It’s Pretty Smart
Jacques Du Bruyn, Co-CEO at Flume Digital Marketing
I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors. They had all sorts of amazing things to say about strategy, creativity, messaging, personalisation and the way the evolving digital world is changing the way marketing works, all the time.
Me? I chose what appears to be the least sexy topic in the book – Performance Marketing – but I actually think it’s fascinating, if only because people haven’t gotten their heads around how astoundingly effective it is and how easily it can solve major marketing headaches if it’s done properly.
Whether a client is looking at ROI (Return On Investment), ROAS (Return On A...