As AI and performance marketing reshape digital advertising, are brands becoming less memorable? Nicole Glover, Executive Creative Director – Digital at Penquin, argues that the industry’s obsession with optimisation and short-term metrics—not artificial intelligence—is driving creative sameness. Discover why balancing data with emotional storytelling is essential for long-term brand growth and marketing effectiveness.
Tag: marketing trends
The hidden cost of shrinking your marketing investment
Scaling back marketing investments during tough economic times can have hidden costs. Learn why marketing is more than just a “nice-to-have” function—it’s the strategic glue that holds organizations and customer experiences together, according to e4’s Robyn Beckworth Judge.