As AI and performance marketing reshape digital advertising, are brands becoming less memorable? Nicole Glover, Executive Creative Director – Digital at Penquin, argues that the industry’s obsession with optimisation and short-term metrics—not artificial intelligence—is driving creative sameness. Discover why balancing data with emotional storytelling is essential for long-term brand growth and marketing effectiveness.
Tag: Penquin
How Effective Rebranding Can Redefine and Elevate Your Business
In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communication agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey.