A new ReachPlayers study surveying 10,000 South Africans aged 13 to 25 reveals major shifts in youth marketing and consumer behaviour. The research shows that young audiences prioritise financial stability, family support, and quality over fame, influencers, and repetitive advertising. While TikTok remains the leading platform for brand discovery, gaming environments generate significantly higher attention and engagement than social media. The findings highlight how brands can better connect with Gen Z and Gen Alpha through immersive, participatory experiences that build trust and relevance.
Tag: South Africa
Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa
Perion Network, McSorely Media, and Mediamark have launched an exclusive AI advertising partnership across Africa, bringing Perion’s Outmax AI-native execution platform to agencies and brands throughout the continent. The collaboration aims to improve programmatic advertising performance, transparency, and measurable outcomes as Africa’s digital advertising market continues rapid growth.
Naked Insurance ChatGPT App: How AI Car Insurance Quotes Work
South African insurtech Naked Insurance has launched a ChatGPT app that connects to its live underwriting system to generate final car insurance quotes.
Club Med South Africa Signals New Era for Tourism, Investment and Global Travel Demand
Club Med South Africa is set to transform KwaZulu-Natal’s tourism landscape with a major new Beach & Safari Resort expected to boost international travel demand, create jobs, attract investment and strengthen South Africa’s position as a leading global tourism destination. Backed by strong government and private sector collaboration, the development is already generating significant global interest ahead of its official opening.
Walmart and Google Partner with Fluence Africa for Landmark “YouTube-First” Creator Training in South Africa
Global retail giant Walmart and tech leader Google have partnered with Fluence Africa to launch a groundbreaking “YouTube-first” creator training program in South Africa. Hosted in a live retail environment, the initiative equips content creators with practical skills in video production, storytelling, and digital monetisation. By blending content creation with real-world commerce, the program highlights the growing importance of the creator economy and signals a shift toward authentic, video-driven marketing strategies across Africa.
What People Often Misunderstand About Online Loans in South Africa
Many people misunderstand how online loans work in South Africa, often expecting either a complicated bank-like process or instant, effortless approval. In reality, online lending offers a structured yet convenient experience, typically allowing users to apply within minutes using basic documentation. This article explains the most common misconceptions, how the application process actually works, and why speed and accessibility can sometimes create unrealistic expectations.
Africa Food Show 2026: Leading brands bet big on $88B global market and Africa’s $1T food sector
Africa Food Show 2026 in Cape Town highlights the growing importance of trade shows in Africa’s $1 trillion food sector, as global industry leaders expand investments to secure partnerships, drive innovation, and access high-growth markets across the continent.
Performance Under Pressure: What African Leaders Must Unlearn to Endure
African leaders operate under intense pressure shaped by economic volatility, cultural expectations, and historical context. In Performance Under Pressure, Rochelle Trow explores how many executives sustain success by relying on deeply ingrained “survival patterns” — often at the cost of long-term wellbeing and leadership effectiveness. Drawing on her experience across Africa and Europe, she argues that sustainable leadership requires unlearning habits such as tying identity to performance, projecting constant certainty, and mistaking endurance for strength. The article highlights why self-awareness, not just resilience, is critical for African leaders navigating complex, high-stakes environments.
South Africa’s AI moment will be shaped by the strength of its networks
South Africa’s AI transformation depends on modern, AI-ready network infrastructure. As organisations accelerate AI adoption, outdated networks risk slowing performance, increasing costs, and limiting scalability. This article explains why AI-native networking, modular design, and secure, low-latency systems are critical to unlocking sustainable AI growth, improving productivity, and supporting real-time data-driven innovation across South African industries.
WTM Africa 2026: La Réunion Tourism Board strengthens its presence in South Africa
La Réunion Tourism Board will showcase the island’s growing appeal to African travellers at WTM Africa 2026, taking place at the Cape Town International Convention Centre from 13–15 April 2026. Positioned in the Indian Ocean, La Réunion offers a unique mix of adventure tourism, Creole culture, and sustainable travel experiences. With a strong focus on the South African market, the tourism board aims to expand partnerships with travel trade stakeholders, promote visa-free access, and highlight direct connectivity via Air Austral. The initiative underscores La Réunion’s positioning as a leading nature and experiential destination for African travellers.