In this thought-provoking article, Inamangwe Mtumtum explores the growing imposter syndrome faced by strategists working in an increasingly uncertain world. Against the backdrop of South Africa’s economic challenges, unemployment, rising living costs, and shifting consumer behaviour, the article argues that brands must move beyond superficial empathy and embrace authenticity, accountability, and a deeper understanding of consumers navigating complex realities.
Tag: strategic marketing
The hidden cost of shrinking your marketing investment
Scaling back marketing investments during tough economic times can have hidden costs. Learn why marketing is more than just a “nice-to-have” function—it’s the strategic glue that holds organizations and customer experiences together, according to e4’s Robyn Beckworth Judge.