Kaspersky research highlights a growing threat to travellers as cybercriminals exploit trusted airline, transport and booking brands. For Africa’s increasingly digital tourism sector, stronger cybersecurity and greater customer awareness are becoming essential to protecting payments, personal data and trust.
Tag: tourism
Saruni Basecamp Earns B Corp Certification in Kenya
Saruni Basecamp has earned B Corp Certification in Kenya, highlighting its commitment to sustainable tourism, wildlife conservation and community empowerment across East Africa.
Johannesburg Street Food Boom: How Local Businesses Are Putting South Africa on the Global Food Map
Johannesburg’s street food scene is gaining global recognition, creating new opportunities for local entrepreneurs, small businesses and South Africa’s growing tourism economy.
Club Med South Africa Signals New Era for Tourism, Investment and Global Travel Demand
Club Med South Africa is set to transform KwaZulu-Natal’s tourism landscape with a major new Beach & Safari Resort expected to boost international travel demand, create jobs, attract investment and strengthen South Africa’s position as a leading global tourism destination. Backed by strong government and private sector collaboration, the development is already generating significant global interest ahead of its official opening.
Ethiopia’s Tourism Renaissance: Blending Ancient Wonders with New Natural Destinations
Ethiopia is advancing a major tourism renaissance through sweeping national reforms, new ecotourism destinations, and large-scale infrastructure development, positioning itself as one of Africa’s fastest-emerging travel hubs. Backed by a national strategy led by Prime Minister Abiy Ahmed and regional recognition from IGAD, the country is expanding sustainable tourism across iconic landscapes such as the Simien Mountains, Omo Valley, and the Great Rift Valley, while enhancing cultural heritage tourism in historic sites like Lalibela and Axum. Major investment in aviation, including a new mega airport and the continued expansion of Ethiopian Airlines, strengthens Ethiopia’s ambition to become a regional hub connecting Africa, the Middle East, and beyond.
Why Most of Africa Is Losing the Tourism Race Before It Even Starts
Africa’s tourism potential remains largely untapped as poor air connectivity, limited mid-range accommodation, and restrictive visa policies hold many destinations back. While countries like Morocco, Egypt, and South Africa thrive, much of the continent struggles to compete globally. Industry insights from Air France-KLM highlight how access, affordability, and intra-African travel reforms are critical to unlocking sustainable tourism growth across Africa.
WTM Africa 2026: La Réunion Tourism Board strengthens its presence in South Africa
La Réunion Tourism Board will showcase the island’s growing appeal to African travellers at WTM Africa 2026, taking place at the Cape Town International Convention Centre from 13–15 April 2026. Positioned in the Indian Ocean, La Réunion offers a unique mix of adventure tourism, Creole culture, and sustainable travel experiences. With a strong focus on the South African market, the tourism board aims to expand partnerships with travel trade stakeholders, promote visa-free access, and highlight direct connectivity via Air Austral. The initiative underscores La Réunion’s positioning as a leading nature and experiential destination for African travellers.
Africa Is Not One Country: Why the Travel Industry Is Failing the Continent
Africa’s tourism potential remains constrained by a persistent global misconception that treats the continent as a single destination rather than 54 distinct countries. Speaking at the 2026 Skift Travel Megatrends event, Air France-KLM’s Wilson Tauro argues that weak differentiation, concentrated tourist flows, and limited promotion beyond flagship destinations continue to suppress visitor numbers. With only about 5% of global tourists travelling to Africa despite its cultural, geographic, and experiential diversity, stronger collaboration between governments, airlines, and the private sector is essential to unlock sustainable growth and reposition Africa on the global travel map.
What Africa can teach the rest of the world’s food and hospitality sector
In 2025, Africa’s unique approach to hospitality is reshaping global trends. From navigating economic uncertainty and currency volatility to embracing local ingredients and cultural narratives, African operators have forged resilient, innovative businesses. With the hospitality sector projected to reach $14.72 trillion by 2034, Africa’s emerging markets, particularly South Africa, offer a blueprint for success in sustainable luxury, chef-led dining, and creative systems that drive efficiency. Global hospitality can learn from Africa’s focus on authenticity, strong operational frameworks, and long-term brand-building. As the world seeks experiences with soul, Africa’s creativity and talent are setting new standards in the food and hospitality industry.
Unlocking the Power of SEO for African Businesses: A Guide to Expanding Locally and Globally
As African businesses increasingly move online, leveraging Search Engine Optimization (SEO) has become crucial for expanding both locally and globally. This article explores how SEO works across different African countries, highlighting key strategies and region-specific keywords for businesses. It also discusses how African entrepreneurs can utilize SEO to increase their visibility, optimize their websites for mobile users, and access international markets. By targeting localized and global keywords, businesses in Africa can significantly improve their online presence and attract both regional and global customers.