Friday, November 8African Digital Business Magazine

AfricaCom 2024: French Companies Ready to Transform the African Digital Landscape

From November 12 to 14, 2024, Business France will showcase French expertise at the AfricaCom 2024 exhibition in Cape Town, South Africa. This essential event for telecommunications and digital transformation in Africa will gather over 15,000 visitors and 400 exhibitors from around the world.

South Africa: A Strategic Market for Innovation

With 4G coverage reaching 98% and rapid 5G deployment, South Africa is establishing itself as the digital hub of the continent. The country attracts significant investments in telecoms, with nearly €1.8 billion invested in 2023, and positions itself as a key player thanks to its 69 data centers and 9 submarine cables. An unprecedented growth in African telecommunications.

The France Pavilion: A Gathering of Leading Companies in Digital Innovation

This year, the France Pavilion will bring together several leading French technology companies, such as Athesi, EasyBroadcast, Ekt, Enesys, Enreach, Famoco, GateWatcher, Idea Optical, IT-Development, Kapptivate, Luxcarta, Perfwave, Splio, Summa Networks, Esokia and Lillybelle. These companies will bring their expertise in telecommunications, digital infrastructure, and cybersecurity, thus reinforcing France’s position as a key partner in Africa’s technological development.

Opportunities to Strengthen International Collaborations

AfricaCom 2024 represents a unique opportunity for French companies to forge strategic partnerships with local players like Vodacom, MTN, and Telkom. Through personalized B2B meetings, they will be able to explore new opportunities in this rapidly expanding market and contribute to the region’s digital transformation.

AfricaCom: A Springboard for the Continent’s Digital Future

The African telecommunications sector is undergoing significant changes, with growing demand for advanced infrastructure and technological solutions. The French Pavilion will highlight French innovation and its role in the development of 5G, smart cities, and OTT services in Africa.

The exhibitors catalog can be found here:  Flipping Book AFRICACOM 2024.pdf

About Business France 

Business France is the public consulting company dedicated to the internationalization of the French economy. It is responsible for the international development of companies and their exports, as well as the prospecting and welcoming of foreign investments in France. It promotes the attractiveness and economic image of France, its companies, and its regions. It manages and develops the International Business Volunteering (VIE) program. Business France has over 1,400 employees located in France and in 55 countries.

In 2023, Business France’s support generated an additional €3.3 billion in export revenue for French SMEs/ETIs, representing more than 27,111 jobs created or planned. Business France supported 58% of the 1,815 foreign investment decisions in 2023, representing 67% of the 59,254 jobs created or maintained in the country.