Tag: business transformation

Trapped by tech? Avoid the CRM that costs more than money

Many South African companies find themselves trapped in a digital quicksand due to poorly executed CRM implementations that lead to costly, underperforming systems. Eldon Bothma and Hayley Blane from Braintree discuss the risks of choosing complex, feature-heavy CRM solutions without aligning them with business needs, leading to frustration and lost growth opportunities. Instead of focusing solely on technology, businesses should consider a strategic approach that prioritizes long-term scalability, clear objectives, and a phased implementation. By doing so, companies can unlock the true value of CRM systems, drive growth, and better position themselves for future advancements like AI and automation.