Edelman Africa has expanded its footprint in Nigeria by partnering with The Holding Opinion and Public (THOP), a leading integrated communications company. This strategic move strengthens Edelman’s local presence to meet the growing needs of clients in Nigeria and across West Africa. The partnership arrives amid growing global distrust in institutions, as highlighted by the 2025 Edelman Global Trust Barometer, underscoring the importance of trusted, culturally intelligent communication strategies. Edelman aims to help clients build trust and drive meaningful change in Africa’s most populous country.