Category Archives: Main

Third-party cookies are crumbling

We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.

The rise of Gen Z means a rethink of permanent employment is on the horizon

We are witnessing a clash between businesses pushing for in-office work and Gen Z workers who prioritise flexibility, environmental consciousness, and inclusivity. Even remote-working advocate, Zoom, has demanded that those within 80km of the office need to work in-person twice a week. As Gen Z becomes the dominant demographic in the future workforce, project-based independent contracting and remote collaboration are gaining popularity as preferred modes of work. Gary Silbermann, Co-Founder & Innovation Director at One Degree shares that there doesn’t have to be an ongoing battle between C-suites and younger workers.

Navigating healthcare uncertainty across Africa

In the article, Rodney Taylor, MD at Guardian Eye, sheds light on the multiple challenges faced by healthcare systems in Africa, such as accessibility, cost constraints, and the potential for digital technologies to transform the sector. He argues that technology can only be effective if it is accessible, affordable, and culturally appropriate.

When the perceived cure becomes poison: Urgent action required to address the illicit trade of counterfeit antimalarial drugs in Africa, responsible for 158 000 deaths annually

According to the World Health Organization, the sale of counterfeit medication is the world’s most lucrative illicit trade. Sadly, Africa has become home to an estimated 42% of the world’s cases of trade in counterfeit medications, disproportionately affecting the most vulnerable and desperate of populations living in low- or middle-income countries. 

Expert Predicts Sustainable Retail Trends for 2024 and Beyond

Figures from Deloitte show how important sustainability is to modern shoppers and consumers, with 58% valuing durability, 39% focusing on repairability, and another 37% considering how biodiverse the purchase will be. Vikki Makinson, head of marketing and communications at Oceans, the leading supplier of sustainable toilet paper, has provided expert insight into the future trends of sustainable retail for 2024 – from eco-conscious consumerism to circular economy initiatives.

Addressing E-Waste in Nairobi and Surrounding Regions

The disposal of electronic waste (e-waste) has become a pressing issue in Kenya, presenting significant hazards to public health and the environment. To mitigate these risks, it is critical to raise public awareness and educate young people on how to sustainably manage e-waste. 

Five Simple Ways To Balance Out Your Work and Personal Life

In today’s fast-paced world, mastering the art of time management is essential for achieving a harmonious balance between your professional and personal life. This delicate equilibrium is something that Ryan Nofal, the Managing Director at popular marketing agency Penquin, knows all too well. With his wealth of experience, Ryan offers valuable insights into how to effectively balance work and personal life while thriving in both domains.

Harnessing Africa’s Potential: advancing ESG strategies for a sustainable future

The opportunities for building a sustainable future for Africa are at least as great as the challenges, writes Christian Toben, Head of Financial Institutions for Emerging Markets at Commerzbank. Here, he discusses some of the positive initiatives that are helping to drive forward the continent’s ESG agenda and the crucial role of financial institutions in supporting Africa’s potential to step onto the global stage as a green energy hub.

Africa: Resilience in the private equity market

By Angela Simpson and Lydia Shadrach-Razzino, Partners and Co-heads of the Corporate/M&A Practice, Baker McKenzie Johannesburg Private markets in sub-Saharan Africa (SSA) have seen a continuous rise in activity since the COVID 19 pandemic. The latest AVCA Private Capital Activity Report 2022 revealed that USD 7.6 billion of private capital was invested in 2022, resulting in a […]

C-suites should drive data strategies to avoid disconnect with business strategy

Enterprises must prioritise security, governance and user adoption for successful implementation By Lee Wearne, Senior Business Intelligence Consultant at Insight Consulting The urgency of implementing enterprise data management strategies comes from an acute awareness that businesses need to put their data to work effectively to influence business decisions and efficiency, and ultimately help steer the […]