Shift to omnichannel payments in retail to drive efficiencies and enhance CX
By Quintin van der Linde, Head of Business Development & Don Lange, Partner Manager at Ecentric Payment Systems
Even as more retailers turn to setting up online storefronts to extend their presence and cater to shoppers looking for convenience, the majority of South Africans still prefer to shop at physical stores, and retailers are looking for a solution that gives them a better way of managing transactions and reconciliation. Enter omnichannel payments - a solution that can provide merchants with a single view of all transactions, while also enhancing the shopping experience for customers.
The current reality is that while shoppers are offered the convenience of paying for their purchases online, in-store, on different devices and different platforms, they face an inconsistent expe...