By-lined to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa Now is an important time for the print industry. It’s a time of change and where new and emerging technologies are influencing its future. The print industry is unique and has developed over many years, transitioning from analogue to digital technologies, but […]
Author Archives: Jimmy De Waal
By Head of Marketing at Canon South Africa, Jimmy De Waal Despite 46% of marketing budgets being dedicated to digital media, nearly 50% of brands are using print frequently in their campaigns[1]. With digital fatigue amongst consumers continuing to grow in light of recent global events, now is the time for print to step into the […]