Category Archives: Tech

POS versus POS: Selecting the right solution is far more complex than chasing the cheapest

The article by Peter Ludi, Business Development Executive at redPanda Software, discusses the importance of choosing a robust POS system. Ludi warns of the risks associated with unsuitable systems, such as potential fraud, lost sales, and brand damage. The article advises retailers to opt for a POS solution that caters for their specific retail environment and integrates full functionality, from payment processing to inventory management and personalised promotions.

NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience

NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View on a single platform.

Security, Ethics and Opportunity – AI in South Africa

The article is written by Jacques du Bruyn (MD of Flume – an SA agency which also has a global footprint) and delves into security, ethics and opportunities in AI for business.

Data for ransom: Yours

With data breaches tracked by the Identity Theft Resource Center (ITRC) rising from 1,860 incidents in 2021 to 3,205 in 2023, affecting over 353 million people, a strong response strategy is urgently needed. Richard Frost, Head of Consulting at Armata, emphasises the significance of investing in the “what happens next” aspect of cybersecurity. Important points to consider are the risks associated with paying ransoms, the role of digital forensics, and the necessity of proactive prevention measures.

How Air France is using Artificial Intelligence (AI) to optimise its business activities and improve the customer experience

With 100,000 customers carried every day on board more than 1,000 flights, Air France’s activity generates a considerable volume of data. Making optimum use of this resource to constantly improve performance is therefore a strategic challenge for the airline, combined with an absolute priority, which is to protect the company and its customers’ data.

AI’s double-edged sword requires a human security approach

Artificial Intelligence (AI) has ushered in both promise and peril for organisations needing to combat cyber threat actors. As ESET Southern Africa Chief Technology Officer, Adrian Stanford, notes, “AI is reshaping the battlefield between cyber attackers and defenders, offering new tools to both sides.”

The adtech data revolution: The changing shape of the industry in the era of AI and data

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.