Category Archives: Tech

How Air France is using Artificial Intelligence (AI) to optimise its business activities and improve the customer experience

With 100,000 customers carried every day on board more than 1,000 flights, Air France’s activity generates a considerable volume of data. Making optimum use of this resource to constantly improve performance is therefore a strategic challenge for the airline, combined with an absolute priority, which is to protect the company and its customers’ data.

AI’s double-edged sword requires a human security approach

Artificial Intelligence (AI) has ushered in both promise and peril for organisations needing to combat cyber threat actors. As ESET Southern Africa Chief Technology Officer, Adrian Stanford, notes, “AI is reshaping the battlefield between cyber attackers and defenders, offering new tools to both sides.”

The adtech data revolution: The changing shape of the industry in the era of AI and data

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

Deimos ranks Africa’s fastest-growing IT & Software company by Financial Times

Deimos, a leading technology company specialising in cloud-native solutions, is proud to announce it has been placed first in the IT and Software category of the Financial Times (FT) ranking of Africa’s Fastest-Growing Companies for 2024; placing 15th overall out of 125 companies ranked in Africa. This marks Deimos’ second consecutive entry on the prestigious list. 

How to Optimize Your Time as a Developer?

Time management is one of those skills that is highly crucial for developers because developers are often short on time and have to complete multiple tasks in a limited time period. Developers can really benefit from effective time management because it can allow them to be more productive, deliver more high-quality work, and experience less stress.

5 Reasons Why Web Design Matters So Much

The majority of consumers prefer to see something that is beautifully designed instead of plain and simple content. When it comes to website design, having a well-designed website is important because your website is an important part of your online presence and marketing strategy. If you are sticking to the same old plain design, you are doing a lot of harm to your business. To build a better online presence, you must understand the importance of website design and that is what we have discussed below.

Why Is It Crucial to Invest in Good UI Design?

It is the year 2024 and users expect every website or app to have a good user interface. The user interface is one of those things that makes a product easy to use and pleasing to use. A good interface can make all the difference in the world and compel users to continue using the product for a longer period. Bad user interface, on the other hand, will not only lead to a poor user experience but will also make users want to leave the product as soon as possible.

Revolutionising African Healthcare: Pharma Distribution, Private Hospitals, and Telemedicine

With just 15% of the world’s population, Africa accounts for 50% of global deaths from communicable diseases. The African healthcare system grapples with a multitude of challenges that hinder the delivery of quality care to its population. One of the most pressing issues is the severe shortage of healthcare professionals. According to the World Health Organisation as of 2022, the African region has only 1.55 healthcare workers per 1,000 population, far below the WHO threshold density of 4.45 per 1,000 needed to deliver essential health services and achieve universal health coverage. This scarcity of trained medical staff puts an immense strain on the already overburdened healthcare infrastructure.

Third-party cookies are crumbling

We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.

Africa Data Centre Market is Projected to Reach $7bn by 2028

Africa’s data centre market is growing at an unprecedented rate, driven by increasing internet penetration, rapid adoption of cloud computing, and soaring demand for digital services. As the continent embraces the digital revolution, the data centre market is projected to reach over $7 billion by 2028, an annual growth rate (CAGR 2024-2028) of 7%. This growth is not only transforming Africa’s digital landscape but also presenting significant opportunities for investors, technology companies, and local businesses.

Disrupting the Adtech landscape: South African scale-up leads the revolution

Transitioning from a disruptor in the real estate sector to a global pioneer in data-powered Adtech across industries, Flow’s solutions aim to solve the fragmentation of industries including financial services, retail, e-commerce, MLMs, and more and have evolved into three distinct pillars: Flow Connect, Flow Enterprise, and Flow Data. These pillars showcase Flow’s evolution as a leading “data-powered” Adtech provider that boosts reach and revenue for businesses. With over 5000 successful campaigns and reaching over one billion impressions on retargeted adverts to date, Flow is making waves in the industry. Their new website, launched this February, reflects their commitment to seamless navigation, crystal clear communication, and faster loading times to enhance campaign delivery.