Beyond Transactions: How cutting-edge CCM platforms are reshaping customer experiences for banks and insurers
By Sean Manley, National Sales and Account Manager at GhostDraft
Take a moment and reflect on how your interactions with banks and insurance companies have changed over the past few years. For many years, we had become accustomed to hearing the phrases fourth industrial revolution and digital transformation. In hindsight, we can see what these mean because the way we, as consumers, interact with organisations has changed. Make no mistake, banks and insurers are under increasing pressure to keep up with our new demands.
They are working tirelessly to manage the shift towards online services, the ever-increasing need for speed to market in a hyper-competitive landscape and the need for flexibility in customer interactions. Adopting a modern Customer Communications Management (CCM) platform...