How Black Friday is giving Africa’s economy a lift
It is quite phenomenal how in recent years, both ecommerce players and retailers have used Black Friday to sweep thrifty shoppers off their feet. So much that the shopping event is no longer restricted to a single-day shopping spree but has rather taken over the entire month to become Black November. If you drove around the streets of Nairobi, Lagos and Johannesburg for instance, the number of billboards showing discounted Black Friday sales as well as digital advertisements are proof of the retailers’ craze to maximize consumer spend during the BF period.
Undoubtedly, the ripple effect that Black Friday sales have on African economies cannot be overlooked. According to Black Friday Global, a marketing website, Black Friday sales are 1,331% and 1,952% higher than average-day sales in the c...