NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View on a single platform.
Tag Archives: African consumers
Connecting African consumers to companies like Uber and Diageo through cutting-edge consumer insights With household consumption and urbanization increasing on the continent, Africa represents a veritable gold mine for companies looking to expand their markets. But this market remains largely untapped because companies rely on traditional methods to gather essential and valuable consumer insights, market research, […]