agency Archives - Page 2 of 2 - AfricaBusiness.com

19Jul

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What’s your marketing mindset?

by Chemory Gunko What's your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all begins though, with the way you see your business and the value you believe what you offer has to bring. So, just how do you think about your products and services, and what are the words, thoughts and ideas that you use when describing your offering to yourself? For many people, the idea of marketing is scary. You’re putting yourself out there – and like putting yourself out there in any situation, what you risk is rejection. From people simply b...

19Jul

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African News, South Africa News

AFDB gives ATI support

By Thandisizwe Mgudlwa More and more support is pouring in; in an attempt to beef up the attraction of investment into Africa. Recently the Board of Directors of the African Development Bank (AfDB) approved a USD15 million equity investment in the African Trade Insurance Agency (ATI) to increase its capital base. A statement reports that this contribution will allow ATI to increase its provision of trade, credit and political risk insurance products that encourage foreign direct investment and trade in Africa. Based in Nairobi, Kenya, ATI was founded in 2001, under an International Treaty by African Member States at the initiative of Common Market for Eastern and Southern Africa and with the technical and financial support of the World Bank. ATI has a mandate to incr...

14Jul

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South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

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African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

12Jul

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African News, Ghana News

Hon. Yaw Effah-Baafi to address Palm Oil Africa in September on Investment Opportunities in Palm Oil & Rubber Plantations in Ghana

With the changes in the global palm oil industry and growing demand, it is becoming increasingly necessary to look beyond the output from Asia. Palm Oil Africa organized by CMT will open on 05-06 September in Accra to explore and discuss palm oil plantation and investment opportunities in Africa. Accra, Africa (PRWEB) July 10, 2012 Palm Oil Africa on 05-06 September in Accra will see key ministry officials speaking on the investment opportunities in palm oil plantations in Africa. Hon. Yaw Effah-Baafi, Deputy Minister, Ministry of Food & Agriculture, Ghana, will grace the event with a keynote address on Investment Opportunities in Palm Oil & Rubber Plantations in Ghana. This is followed by another ministerial speech from Hon. Dr. Florence Chenoweth, Minister, Ministry of Agricultur...

10Jul

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African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...