Ceres invests in a sustainable future by contributing to plastic waste reduction efforts
Johannesburg – Today, Ceres Fruit Juices announced the introduction of an initiative aimed at reducing plastic waste and has invited Craig Foster, award winning producer of the documentary: My Octopus Teacher, to participate in a roundtable highlighting the impact of plastic waste on the marine environment.
Plastic waste management is a growing concern across the globe, with plastic drinking straws identified as a major contributor to this problem.
Martin Neethling, PepsiCo Sub-Saharan Africa Chief Marketing Officer explains, “A major challenge with plastic straws is that they are too lightweight to make it through the mechanical recycling sorter and therefore difficult to recycle. The only way to tackle this problem is to move away from plastic straws altogether. Hence Ceres’ introducti...