four Archives - Page 3 of 3 - AfricaBusiness.com

19Jul

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What’s your marketing mindset?

by Chemory Gunko What's your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all begins though, with the way you see your business and the value you believe what you offer has to bring. So, just how do you think about your products and services, and what are the words, thoughts and ideas that you use when describing your offering to yourself? For many people, the idea of marketing is scary. You’re putting yourself out there – and like putting yourself out there in any situation, what you risk is rejection. From people simply b...

17Jul

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African News

Online ID OD: Illegal Web Trade in Personal Information Soars

LONDON, July 17, 2012 /PRNewswire/ -- Experian CreditExpert's identity web monitoring service reveals more than 12 million pieces of personal information traded online globally between January and April 2012 More than 12 million pieces of personal information were illegally traded online by identity fraudsters in the first four months of 2012, new figures from Experian CreditExpert reveal. Bespoke research* from Experian CreditExpert's web monitoring service - which helps people to quickly detect ID theft - shows that the first four months of 2012 have already outstripped the entire of 2010 when 9.5million pieces of personal information were illegally traded. Approximately 90% of the illegally traded data during January - April this year consisted of password and login combina...

10Jul

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African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...

10Jul

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Africa Travel, African News, Tanzania News

Four Seasons Sets Up Camp in Tanzania’s Serengeti National Park; Lodge is First of Three Launching Brand’s Sub-Saharan Expansion

Existing property to be renamed Four Seasons Safari Lodge Serengeti, Tanzania; additional new properties planned in Ngorongoro Conservation Area and on the island of Zanzibar TORONTO, July 10, 2012 /PRNewswire-USNewswire/ -- Four Seasons Hotels and Resorts has signed a long term management agreement with the owners of Bilila Lodge, a resort in the Serengeti National Park, and is now operating the property, which will be upgraded and renamed Four Seasons Safari Lodge Serengeti, Tanzania in fall 2012. "We have long wanted to expand into Sub-Saharan Africa and offer new outdoor adventure experiences to our guests," says Kathleen Taylor, president and CEO, Four Seasons Hotels and Resorts. "Now, we're thrilled to have an outstanding location and partners who share our vision to create a wo...

9Jul

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African News

Growing MENA-MED Oil and Gas Market Attracts Investors

GENEVA, July 9, 2012 /PRNewswire/ -- 9th MidEast-North Africa Mediterranean Upstream Conference - focuses on new opportunities With huge gas finds in the Mediterranean, new gas-LNG ventures afoot, accelerating acreage leasing and major capital investment projects across the region, the Middle East and North African oil and gas market remains one of the biggest and most dynamic energy markets in the world. Therefore, the regional exploration, oil/gas-LNG and energy game attracts a growing number of companies and investors who find new business opportunities. The conference in Geneva focuses on the exploration and development ventures of national oil companies, governments and companies in this vast and complex region. New opportunities have attracted greater commitments from super-majors, a...