The French Institute of South Africa (IFAS) and Business France South Africa proudly launch ICC Immersion South Africa 2025, a flagship initiative connecting France’s leading cultural and creative industry (CCI) companies with South African counterparts. Running from 23 June to 2 July 2025 across Johannesburg, Pretoria, and Cape Town, the programme aims to foster cultural diplomacy, innovation, and economic collaboration in sectors like fashion, heritage, architecture, and digital media. Featuring French firms such as Culturespaces, Jakob + MacFarlane, and France Muséums Développement, ICC Immersion showcases bilateral creativity, dialogue, and long-term partnership potential.